MARKETING COMMUNICATIONS DISCUSSION BRIEF

1.0 Introduction: In recent years, in the era we live in, many companies, organisations and industries are dramatically evolve in order to meet the needs of people which are multiplying constantly. Their purpose is to become widely known for its services and products offering through strong advertising campaigns. This essay is based on Orange Box Self Storage and it will clarify what marketing communications brief is by providing some theories of marketing, marketing communication tools and techniques. At the end there will be a completed brief for Orange Box Self Storage Ltd.

2.0 What Marketing Communications is:

“Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers – directly, or indirectly – about the products and brands that they sell.” (Kotler and Keller)

Marketing Communication is a subject of Marketing. It is all about promotion and mainly it has to do with advertisements. It is a part of marketing mix known as 4 P’s that is made of Price, Place, Promotion and Product. By adding three more P’s, People, Processes and Physical evidence, known as 7P’s, this is Integrated Marketing Communication. Marketing is about keep and increase the customer’s satisfaction. Communication is about giving the best promotion to the product or services in order to make people to get to know it. Marketing and Marketing Communications are main factors of any company who wish to be creative and innovated.

4P’s for Orange Box:

Price – no more than £12000

Place – Sunderland and surrounding area

Promotion – everywhere (T.V, Radio, posters, leaflets, newspapers…)

Product – self storage services

3.0 Marketing Communication Mix and Objectives:

MC consists of:

– Advertising: such as TV, billboards or bus shelter

-Sales promotion: such as giving coupons and vouchers

– Public relations and publicity

– Personal selling: such as face to face contact

– Direct marketing: such as SMS or emails

New media: such as YouTube or twitter

– Other: could be sponsorship, events or exhibitions’

MARKETING COMMUNICATIONS DISCUSSION BRIEF

These elements are types of communication tools. Every element of the mix is count differently for the campaign because the people who will associate with it have different needs. Evaluating this tools is essential because are provide special sources for this campaign as well for the next. Advertising undoubtedly is the most successful activity and is going to raise awareness because is everywhere but for limited time. Sales promotion is tricks to reach more customers for a period of time like ‘buy one, get one free’. Public relations are social people occupied almost with all the types of communication. Personal selling is earn attention easily but is expensive. Direct marketing is a direct method to reach the specific customer and has to do with mail that going direct to that person. New media are many applications that gives information for many interests

like facebook and you can see online advertisements. Lastly, other specifically sponsorship is really important and will count on awareness. For example imagine the level of awareness if it is sponsor of Sunderland Football team.

Marcos objectives must be the focus point of advertisement. These are raise awareness, enhance reputation, inform customers for the service offering, provide self storage solutions for domestic and business customers in Sunderland and the surrounding area.

4.0 What Marketing Communications Brief is:

Marketing Communications Brief is a concise statement that guides agencies and suppliers by showing the totality of the organisation like its background, objectives and competitors. Then is given to directors in order to carry out the campaign plan. It is an essential part of a successful organisation that provides its vision as all in one. To start it you must consider the 5TH Formula which are what, who, when, where, why and how. The brief is very important because is an inspirational mission that keeps on target without wasting time. It is hard to complete and cost much money. It must be clear, quick and include as much details as possible.

It is consist of background which is the summary of the organisation, purpose which is the reason of the company’s existence, objectives which is what the company wants to offers to the customers, target audience who are people that company thinks they might need its products and services. What has to be done which is what kind of advert is preferable from the company, must haves/must not haves are about the presence to the audience, budget is a prediction of how much is going to spend or how much the organisation would like to spend. And lastly, timescale that shows the campaign’s duration.

5.0 Orange Box background and UK Statistics:

Orange Box self storage is a company that is operated in Sunderland since 2004. Its logo is recognizable. It has only one warehouse that offers first-class facilities and is affordable, reliable, flexible and secure. Orange box is giving simple storage solutions like the hire is as you like, short-term or long-term with low rates and it is different from the competitors because it is offer 24 hour access.

Self storages have modest growth due to the increasing of taxes. Their advantage is the population of the areas are interested. UK has one of the largest market in this sector.

The marketing communication problem that this organisation is facing is that it is lost the ability to communicate with the target audience. It is need a supporting campaign project to show its services and earn customers. Orange Box aimed students who are permanent customers every

May, various businesses and retailers who need more space for their products and families or people who might changing or redecorating their house.

In a trial to identify brand awareness a survey discover the 59% of respondents were not able to name a self storage in their ocal area.

MARKETING COMMUNICATIONS DISCUSSION AND BRIEF

Responsibilities for management of health and safety

Responsibilities for management of health and safety:

Ensure your work is well structured with your name, module title and code as well as your Lecturer’s name on the title page hence your work may not be marked on time or in worst scenario it will not be marked as no lecturer’s name is seen on your script. This is your responsibility not the College’s or examination’s.

Approved Report Structure

Introduction/Background

Main Body: you may use headings arising from your learning outcomes.

In addition to the above Pass Criteria, this assignment gives you opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades

	Grade Descriptor			Indicative	Contextualisation
				characteristic/s
	M1  Identify  and  apply			Complex problems with	To achieve M1:
	strategies	to	find	more than one variable	Identify  and  apply  strategies  to  find
	appropriate solutions			have been explored.	appropriate   solutions.   In   order   to
					obtain  M1  students  must  be  able  to
					prepare   a   well-structured   healthy
					safety  policy  manual,  assessing  key
					areas  of  responsibilities  detailed  in
					your organisation organogram.
					Students are expected Carryout Health
					and Safety inspection spotting hazards
					within  their  workplace  or  academic
					institution    and    conduct    a    risk
					assessment for  all  hazards  identified.
					Task 2 covering LO2.1
					Students  are  expected  to  produce
					range	of	resources	used		in
					communication of Health and Safety in
					the   workplace   in   accordance   to
					legislative requirements.T1
					Produce  organogram  of  Health  and
					Safety  Management  within  a  Health
					and Safety Workplace. T1
					To achieve this students are expected
					to  explore  into  various  health  and
					safety communication systems used in
					the  workplace  or  in  the  academic
					institution,  and  with  the  information
					gathered	students  MUST  prepare				a
					A3  (laminated) poster and present on
					week 7 to an audience. T1
					that meet the legislative requirement.
					Range	of	health	and	safety
					communications are needed here such
					as singages, posters, policies etc. T1,
	M2  Select/design		and	A  range  of  sources  of	To achieve M2:
	apply	appropriate		information  has  been	A   range   of   relevant   sources   of
	methods/techniques			used.	information  is  used.  Range  in  this
					context  means  range  in  quantity  and
				Appropriate	variety.  At  this  level,  you  should  cite
				referencing.	and refer to 5 or more resources (for
					task 1 & 2) from a variety of sources
							Page 4 of 13

In addition to the above Pass Criteria, this assignment gives you opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades

Grade Descriptor     Indicative        Contextualisation

characteristic/s

					including books, Internet, journals, etc.
					Harvard referencing format has been
					correctly  and  consistently  applied  in
					both citations and the reference list.
					(Tasks 1& 2)
M3	Present	and	The	appropriate	To achieve M3:
communicate			structure and approach		The oral presentation is well structured
appropriate findings			has been used.		and  logically  presented.  A3  poster  is
					used to aid the presentation. (Task 1).
					An  organogram  of  Health  and  Safety
					Management in Health and Social care
					is   well   structured   with   individuals
					responsibilities	assessed	in
					accordance to HASAWA 1974

In addition to the above Pass Criteria, this assignment gives you opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades

Grade Descriptor               Indicative Contextualisation characteristic/s

D1	Use		critical	Conclusions		have	been	To achieve D1:
reflection		to  evaluate		arrived	at	through
own  work		and	justify	synthesis	of	ideas	and	For D1 What are the likely changes do
valid conclusion				have been justified.				you foresee in the next five years’ time
								in health and safety and safeguarding
								of  vulnerable  people  in  Health  and
								social care industry.
								What  would  you  advise  Health  and
								Executives, Local Authorities and Care
								Quality Commission		Social to respond
								to  those	organizations  breaching
								Health  and  Safety  Legislations  and
								Regulations changes?
								( Task 2)
D2	Take responsibility			Activities	have   been			To achieve D2:
for	managing		and	managed.				The  student  has  demonstrated  an
organising activities								effective   approach		to	independent
								research  and  study  throughout  this
								assignment.
								(Tasks1 &  2)
D3	Demonstrate			Creative	thinking		has	To achieve D3:
convergent  /  lateral  /				taken place				Creative thinking will be evidenced by
creative thinking								the  student’s	ability	to	deeply  reflect

Page 5 of 13

In addition to the above Pass Criteria, this assignment gives you opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades

Grade Descriptor               Indicative Contextualisation characteristic/s

upon   their    learning   experience     by

touching  on   Health   and   Social   care

industry as a whole and the potential

future   of    Health    and    Safety     and

practitioners.

(Task 2)

Special notes: The students are encouraged to provide additional answers to the Merit/Distinction questions where applicable.

Guidelines for assignment submission

• The assignment has 3 Tasks Please read ALL TASKS carefully.

• Task to be submitted on week 6 for formative feedback via lecturer’s college email.

• The Merit and Distinction criteria will also apply to the all tasks.

• The attendance percentage and participation in class tutorials will contribute towards the achievement of Distinction grade.

• Both the interim and final assignments must be submitted on time to be considered for a Distinction grade.

• PLAGIARISM is considered a serious offence and will automatically lead to a FAIL grade. In the event of similar/identical submissions, please note that both students will automatically fail the module

When IPADS/TABLETS/MACS are used please make sure documents are saved as .doc. Otherwise submission will not be valid and considered as a non-submission.

Page 6 of 13 

Assignment Brief

Purpose of the assignment: Purpose of the assignment is to explore about your understanding regarding your responsibilities in ensuring the health and safety of service users (individuals) in the health and social care workplace.

Task 1 – Essay 1,000 words

1.1 To achieve this task students are expected to review various systems of communicating Health and Safety within a Health and Social Care workplace. Using the information gathered, write an assignment covering systems of communicating Health and Safety in your workplace and present to your audience.

1.2 Outline an Organogram (Organisational Chart) of Health and Safety Management within a Health and Social care organization, and assess the responsibilities of individuals in accordance with the legislative requirements.

1.3 Analyse health and safety priorities appropriate for a specific health and social care work place in light of your workplace.

(Opportunity to meet M1 M3 D1 & D3)

Additional Sources of information for LO1.1, 1.2 & 1.3:

Systems, policies and procedures for communicating information exemplar: pro formas; training; organisational culture; use of different media; exchange of information; record keeping; enforcement; compliance.

Responsibilities for management of health and safety: organisational responsibilities (Employers; employees; external agencies; visitors eg users of service, carers); monitoring and evaluating processes; auditing; inspecting the workplace; management structure and representation.

Legislative requirements current legislation, regulations and codes of practice relevant to health and safety in health and social care settings eg Health and Safety at Work Act 1974, Health and Safety (First Aid) Regulations 1981, Management of Health and Safety Regulations1999, Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 1995, Control of Substances Hazardous to Health 2002, Manual Handling Operations Regulations 1992,

Food Safety Act 1990, Food Safety (General Food Hygiene) Regulations 1995, Workplace (Health, Safety and Welfare) Regulations 1992, Health and Social Care Act 2008, Care Standards Act 2000, Mental Health Act 2007, Disability Discrimination Act 1995, Mental Health Act 2007, Children Act 2004

Implementation: safety aids e.g. walking aid, wheelchair, and hoist; security systems eg door locks, Cameras, gates, alarms, patrol; maintenance e.g. ventilation, temperature control, buildings;

Consequences of malfunction/breakdown of equipment.

For more information follow these links:

Responsibilities for management of health and safety: