Showing posts with label Assignment Guidelines for Electronic Submissions. Show all posts
Showing posts with label Assignment Guidelines for Electronic Submissions. Show all posts

Sunday, July 29, 2018

Unit 1 Travel and Tourism Entrepreneurs

Unit 1 Travel and Tourism Entrepreneurs

20-04-17 Maddox Smith 0 comment

DESCRIPTION

ProgramBTEC Higher National Diploma in Travel and Tourism
Unit Number and TitleUnit 11 Travel and Tourism Entrepreneurs
QFC LevelLevel 5

Introduction

One of the largest industries which is growing rapidly because of global economic impact is the travel and tourism industry. Many cultural, political, social, economic factors affect the tourism industry both globally as well as locally. A carrier in tourism industry will always flourish because of the impact it has on the minds of people. Entrepreneurship in Travel & Tourism industry is very common along with the hospitality industry. Many opportunities for innovation of both product and process can be seen. The holiday packages, travel and accommodation services, food services are the areas in the tourism sector where entrepreneurship can be carried out. A successful entrepreneur can contribute to the economies both locally as well as globally. When funds are available for this industry, it is easy to start a business and provide good services to the people so that every process becomes easy for e.g. by online booking for tours and accommodation etc. Providing all the necessary information online and making it a user friendly Unit 1 Travel and Tourism Entrepreneursinterface should be the objective. Innovation in the food and beverage and hospitality services should be brought about. The concept of entrepreneur was given by Richard Cantillon (1759).

Task 1

(a) Self-assessment of entrepreneurial traits (characteristics) that you may possess and the entrepreneurial skills required to be a travel and tourism entrepreneur.

The role of an entrepreneur in travel and tourism sector deals with opening a new or working for an established tourism enterprise (Oosterbeek, Praag & Ijsselstein, 2010). Their main target is customer satisfaction. To be successful in the business an entrepreneur should have few traits as discussed below.
  • Passion: being passionate about their business is the most important trait. When extra efforts will be put in, the success of the business will bring more happiness then the wealth earned from it (Lee & Tsang, 2001).
  • Discipline: this is very essential to move towards your goal as every step taken will be counted. Strict discipline will take entrepreneurs closer to their goal.
  • Self-confidence: believing in one’s self is very important to bring about a change in the society. Practical and positive approach is followed by good entrepreneurs who are confident about success in the industry.
  • Open minded: this attitude helps entrepreneurs to be very sharp and observe everything around them. This will help them in bringing up innovative ideas and learn from their surroundings.
  • Innovation: innovative ideas are the need of the hour and good entrepreneurs always look at how things can be modified and improved in order to build a successful business.
  • Competitive spirit: an entrepreneur always believes that he is the best among all and has the capability to bring about a change. Striving for the best every time is the attitude of a successful entrepreneur.
  • Work ethics: ethics at the work place is very important and successful entrepreneurs are the once who come first to the office and leave last. They may also be required to work on holidays and other off days to achieve few goals.
  • Excellent communication skills: entrepreneurs need to have excellent communication skills to sell their product or services and also to keep their employees motivated.
  • Strong determination:defeats and failures are a part and parcel in the business and a good entrepreneur should not be affected by this and take it in a positive side. The word impossible does not exist in their dictionary (Altinay, Daniele and Gurel 2010).
The skills that an entrepreneur needs to possess in a travel and tourism industry is that they should be able to motivate themselves. Due to large amount of competition in the market, ups and downs in the business are seen regularly. This should not affect the determination of the entrepreneur and he should have a lot of self-confidence. Work ethics and morals also need to be maintained as one bad reputation might ruin the entire business. Time management is also an important criterion as every second is important and a good entrepreneur is learning every second (Baum & Locke, 2004). Improving their business is very essential and they should introduce new ways to increase the sale of their business and attract more customers to use their travel packages. While starting a business, the finance should be well understood and record of the expenditure has to be maintained. Out of the above mentioned traits and skills, I have few of the characteristics in me which would make me a good entrepreneur in the travel and tourism sector which is discussed in the next section.

(b) Rank each trait identified and the skills you possess on a 1 to 10 scale and provide a brief explanation on your judgment with some evidence.

The skill and the traits will decide how good an entrepreneur you are and how the business will progress in your leadership. On conducting self-assessment, I can say that I have the qualities in me to become a successful entrepreneur of the travel and tourism industry. In the traits listed above, the ranks which I would give to each one of them from 1 to 10 are Disciplined, self-confidence, work ethics, competitive spirit, passion, strong determination, innovative, good communication skills, open minded and finance.  Travel and tourism industry requires a lot of motivation of my fellow employees.

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Unit 1 Travel and Tourism Entrepreneurs

Thursday, July 26, 2018

MGT8002 Strategic Management

MGT8002 Strategic Management

25-10-17 Maddox Smith 0 comment

MGT8002 Strategic Management
Assignment 1 :Case Study
Strategic  Management
Student Name      
Student Number  
Course               Strategic Management MGT8002
Due Date            
Assignment      Case Study

1.    Introduction

MGT8002 Strategic ManagementModern Pharmaceutical industry is known as one of the big revenue generation and profitable  businesses in the world with an expected  annual growth of 7.5% between 2014 to 2019.In 2014 pharmaceutical income of the world has reached up to one trillion U.S dollars for the first time of the history. Majority of this income has mainly generated from ten  leading pharmaceutical companies located in North America, South America and Europe. (Global Pharmaceutical Industry – Statistics & Facts).They represent about 85% of the market share while United States remains as the leading market over 45% of the market share and GDP of 3%.(WHO 2015)
Asia Pacific region is becoming a major player in the market having China as largest GDP contributor. While Japan and Australia competing with China as second and third largest, Malaysia is struggling to increase the market share because of large young population of about 32.2% out of 63.4% of age group between 15 and 64.Accordinly there is less need for medication compared to countries with large aged population such as Australia and Japan.
There are four different pharmaceuticals product lines in Malaysia: prescription medicines, over the counter products(OTC), traditional medicines and food/health supplements .Home Pharmaceutical (HP) is concentrate about three strategic business units (SBUs) namely over the counter products, hearing devices and health food supplements unit.OTC products line continue to grow because it generates a lot of savings for the health care systems in many countries specially in developing countries. Research has found out that in 2015,OTC line of  business has generated about US$ seventy billion worldwide .(PharmExec.com)
There are some opportunities available in the Malaysian market with an expected growth of 13% p.a. Accordingly  HP should be able to take advantages of the situation being 6 major local companies in the industry. However it will not be easy for HP to stay competitive and enter in to export markets  because of the establishment of multinational pharmaceutical firms in the country. This has become one of the main reasons for capitalization need of US$70 million in 2016 alone in order to remain competitive.

2.Industry Analysis-PESTEL Analysis 

PESTEL analysis helps to understand market growth or decline, and as such the position, potential and direction for a business (Miller; Vendome;McBrewster,2011) application of this analysis is as follows,
Political
1.      Government polices to encourage foreign investments.
2.      Low government expenditure on health care sector compared to developed countries

Economical
1.      Health care sector as one of ten Key National Economic Areas (NKEAs)
2.      Medical tourism has become another key factor


Technological

1.       Online opportunities and marketing
2.       Tax incentives for innovation
Legal
1.      Off-Take agreement scheme under EPP 3
2.      amendments to the  ASEAN China frame work agreement
3.      European Free Trade agreement

Social
1.      Growing elderly population
2.      Suitable environment to do business
3.      Eco system to grow clinical research

Environmental

1.      Corporate social responsibility
2.      Health conscious population
PESTEL Narratives
Political
Political environment of Malaysia likely to have favorable situation for the foreign investments by encouraging  the access of foreign product in local market. Malaysian Ministry of Health  has introduced  entry point projects, and international harmonization of the regulation under Drug Control Authority to promote multinational pharmaceutical companies by setting up licensing arrangements with local incorporated companies. Also government have recently introduced a procedure to inspect foreign manufacturing facilities compared with  regular inspection of local firms. Local doctors chemist chains and hospitals are starting to favor medicines coming from global multinational international firms. Accordingly it doesn’t seems that government is taking initiatives to impose barriers for the entry of imported generic drugs to local market. These factors will  certainly bring competition to HP.
On the other hand government does not  budget same level of expenditure on public health compared to developed countries in the Asia Pacific region such as Australia. In Malaysia 55% of health care facilities is funded by government and 45% have fund by the patient.60% to 70% of patients go to public hospitals. If the drug is not listed in the hospital patient does not get access the innovative drugs. (PharmExec.com)
Legal
Malaysian government has entered in to  several agreements with other countries in order to support and enhance trading activities of the country. Introduction of Off-Take agreement scheme under EPP 3 has created a lot opportunities to local pharmaceutical companies to export their products. (PharmExec.com)
Also amendments to the  ASEAN China frame work agreement has enhanced economic corporation and  free trade activities between Malaysia and China .This facilitates exports and imports of pharmaceutical products from and  in to China without any duty. Similarly new European Free Trade agreement should reduce or remove the barriers of exports and imports of pharmaceutical products between countries. Accordingly this will lead HP to look at exporting opportunities seriously.
Economical
Pharmaceutical market in Malaysia is registering a  compound annual growth of 9.5% according to research and consulting firm global data (Cphl south East Asia).Malaysian government has identified health care sector as one of ten Key National Economic Areas (NKEAs) with the aim that health care sector would assist move forward Malaysia in to high income nation by 2020 (AIM2016).Medical tourism has become another key factor in Malaysian pharmaceutical and health care sector by increasing revenue  in the sector by 51%.Accordinly by 2020 healthcare NKEA intend to generate US$ 10.15 billion Gross National Income and create 180,000 new employments. (PharmExec.com)
Social
Malaysia healthcare market  has a huge potential for growth because of increasing elderly population in the country. Country is aiming an increase of aged population 65 and above at a rate of 7% in 2020.(Department of Statics 2013).Also according to world bank ranking country has ranked as 23th best country in the world to do business. Also Malaysia has ranked third largest recipient of foreign direct investment in the ASEAN nations. Malaysia government is considering an Entry Point Project (EPP 2) to support eco system by introducing 1000 clinical trials per year .
Environmental
Growing environment agenda in Malaysian business has become a key factor. There is also requirement for companies to comply with corporate social responsibility. Accordingly Pharmaceutical companies should work together with professional bodies and regulatory authorities to comply with those procedures in developing and marketing a new product  to the market. Also people in Malaysia have started to become health conscious and this has contributed to increase the demand for  OTC and food/health supplements which is a good sign of growth in HP’s business in future.
Technological
Online opportunities are available for people in Malaysia for channeling doctors, ordering OTC and food supplements ,healthcare programmers to name a few. Also government is encouraging companies for bio technology, technology acquisition and new drug discoveries by introducing investment tax allowance incentives which HP can work with government to get benefit out of it easily because of their established name for research and  new product development .

3.    Industry Analysis-Porter’s Five Forces

Bargaining power of suppliers
High
·         High switching cost
·         High production cost of medicines and medical equipment
·         Ability to integrate forward
Competitive rivalry
High
·         There are about 234 players in the market
·         Expansion in the industry
·         Government incentives flexible investment and exchange policies. 
Threat of substitution
High
·         Increase cost of medicine of MNEs
·         Cheap medicines imported from China and Europe
·         Physical herbal treatments
Threats of new entrants
Low
·         Low entry barriers
·         Government incentives
·         Constant growth
Bargaining power of customers
Low to medium
·         High prices of branded medicines
·         Easy to switch to substitutes
Porter’s Five Forces Narratives 
According to Michael E Porter ,five forces analysis is a framework for analysis of industry structure and competitiveness of the companies. He identifies four other competitive forces apart from industry rival to analyse the competiveness which will support to achieve medium and long run profitability of a company .Accordingly five forces are; rivalry among existing competitors, bargaining power of  customers, bargaining power of  suppliers ,the treat of substitute, threat of new entrants.
The pharmaceutical industry in Malaysia is highly competitive because of  existence of many local and overseas pharmaceutical companies .There about 234 companies registered under Drug Control Authority in Malaysia as traditional and modern medicine firms. The lack of entry barriers  such as government incentives and tax savings ,liberal investment and exchange control policies quality of life, developed infrastructure, exemption from duty on raw materials, skilled workforce, vibrant business environment are inviting factors of foreign investors and low entry barriers in the industry (MIDA 2013)
This has caused  to import or manufacture cheap medicine in the country and increase in  the rivalry between companies. Further pharmaceutical industry has recorded a constant growth over the years and there is a high potential for industry expansion.
The threat of substitutes appear to be high because of increasing cost of medicine produced by multinational companies. This has led to higher demand of locally produced generic medicines which do not have high cost connected with  research and development and superior marketing such as packaging. Also amendments to the ASEAN China framework agreement and new European Free Trade Agreement has lead to import cheap medicine in to the country to replace some generic and OTC medicines. Also Malaysia is well-known for message and spa treatments. Spending money on physical herbal treatments will act as a substitute for food/health medicine produced in the country. 
Bargaining power of suppliers appears to be high because of high production  cost of medicine and high switching cost due to cost of technology and long term investment . Generally MNC are powerful and they have become the main suppliers of medical equipments and technology of producing medicines and medical equipment because they are the only one able to incorporate high cost of production in to their economic of scales.(Linda Ge, 2011)
On the other hand bargaining power of customers appear to be low for generic products due to high prices of branded medicine. However with the increase of substitute displaying in the market doctors ,chemist chains and hospital are starting to  favour global generic and  getting more powerful in bargaining.

4.    Industry Analysis -Key Success Factors (KSFs)

Key Success FactorCurrent achievements’Future achievements
 
Growth in population and health care sector


·         1.2billion worth of Pharmaceutical market

·         585million worth of medical device market

·         Healthcare expense represent 4.75% in GDP
·         3.7billion worth of Pharmaceutical market by 2020

·         Medical device market will constitute 25% of health care market by 2020

·         Healthcare expense represent 10% in GDP by 2020
·          
 
Medical tourism


·         The sector has represented USD 200milion in 2016

·         Healthcare tourism market has increased by 63% in terms of patients in 2016

·         The sector will represent USD 530milion in 2016

·         Healthcare tourism market expect to increase by 80% in terms of patients by 2020
 

Government Coverage for health care

 
·         Government covers about 55% of public medical expenditure
 
·         Government is planning to implement universal healthcare coverage by 2020.
 
Skilled work force




 
·         Skilled workforce with low wage structure
 
·         Become a high income country by 2020.
 
Government Incentives


·         Tax incentives,
·         Duty exemptions on raw materials,
·         Liberal exchange and investment policies
·         Malaysia to become Pharmaceutical hub in Southeast Asia region by 2020.
Key Success Factors Narrative
High birth rate,  low mortality rate  and increased life expectancy has caused growth in population and health care revenue in Malaysia. In 2015 recorded population in Malaysia was about 31million with a constant growth over last 5 years, which is expected to continue in future. Pharmaceutical market of Malaysia was estimated at 1.2billion in 2008 however this is projected to increase up to 3.7billion by 2020.Also medical device market was estimated at $585million in 2010 however this has estimated to constitute 25% of healthcare expenditure by 2020 while health care expenses represent 10% of GDP compared to 4.75% in 2014.(AIM 2016).Accordingly this growth will certainly create an opportunity for HP for innovation of new drugs and exportation.
Another key success factor in the industry is medical tourism. In 2016,healthcare tourism market has increased by 51% and 63% in terms of revenue and foreign patients respectively.(MHTC Press release 2016).This growth has mainly supported by government policies towards  medical tourism and tax exemptions for hospitals. The sector has represented USD 200milion in 2016 and it is expected to increase up to USD 530miilion by 2020.Developed infrastructure, skilled medical practitioners and low cost structure on medical treatments have contributed to attract more overseas patients in the country. Growth in medical tourism creates an opportunity  for marketing HPs medicine and medical equipments to the market and build up export market among tourist patients.
The third key success factor in the industry is government coverage for health care .Currently Malaysian government cover about 55% of medical cost on public healthcare leaving 45% for the patient. However most of the OECD countries except Mexico and the USA have universal health care coverage where government take care of all the medical expenditure of nation. Universal cover assist nation to be healthy and happy .It improves public health that will indirectly support many development factors in the country. It also helps corporate to stay stable .Malaysian government expect to implement universal health coverage by 2020 which is under negotiation in parliament. (AIM 2016).Accordingly with the expertise and experience of sales team of HP ,company will be able to approach public and private hospital to distribute their medicine and medical equipment on regular basis.
Another key success factor of the pharmaceutical industry is availability of skilled workforce in the country. Malaysia fortunate to have English speaking highly educated competent workforce .Most of the medical clinics are operated by highly knowledgeable medical assistants rather than doctors. However due to low wage structure of the country Malaysia is losing a lot of skilled workers to highly paid countries like Australia, New Zealand, USA and Singapore. Government is now planning to adjust the wage level of the country to retain skilled workers. If HP is not satisfied with existing sales team this creates an opportunity for them to approach people from health sector with extensive experience and contact in the industry to join them to increase the sale.
lastly government incentives such as tax holidays ,liberal investment exchange policies for pharmaceutical industry is inviting many local and multinational companies to invest in the industry. Also Malaysia is located in the heart of Southeast Asia with a regional market over 636million people. Accordingly Malaysia is targeting to become pharmaceutical hub in the region by 2020.This situation creates a vast opportunity for HP to enter in to export market in the region.

5.    Value of the rational models in contemporary Strategic Planning

6.    References

AIM 2016,Malaysia Healthcare ,regulatory and reimbursement landscape report //www.businesswire.com/news/home/20170118006154/en/Malaysia-Healthcare-Regulatory-Reimbursement-Landscape-Report-2016-2020 
Cphl south East Asia- //www.cphi.com/sea/visit/news-and-updates/malaysian-pharmaceutical-market-forecast-see-impressive-growth
Global Pharmaceutical Industry – Statistics & Facts-//www.statista.com/topics/1764/global-pharmaceutical-industry/ 
World Health Organization Statics 2013-//www.who.int/gho/publications/world_health
PharmExe.com-//www.pharmexec.com/country-report-malaysia
MIDA 2013,Guide on Pharmaceutical industry in Malaysia //www.mida.gov.my/home/administrator/system_files/modules/photo/uploads/20140214143120_Pharmacuetical_2013.pdf
Malaysia Healthcare, Regulatory and Reimbursement: New market research published in 2014. //www.aimcoalition.com/app/document/2533510;jsessionid=blBsXP3ljf0g1EM1cZh3OFeT.undefined

Unit 37 Digital Image Creation and Development

Unit 37 Digital Image Creation and Development

28-10-17 Maddox Smith 0 comment

Unit 37 Digital Image Creation and Development
Module Booklet
Unit 37 Digital Image Creation and DevelopmentQualificationBTEC HND in Computing and Systems Development
 
Unit
 
Unit 37-Digital Image Creation and Development
Unit level5
Unit codeY/601/6721
Credit Value15
Teaching Period10 Weeks [Contact Hours: 60]
Term Start DateWC 11 September 2017
Hand out dateWC 11 September 2017
Submission Deadline19 November 2017
Lecture8 weeks
Revision Clinic2 Weeks
Module LeaderDr Pav
Lecturer

Table of Contents
 1.0 Introduction
In this unit, learners will work with digital image systems and equipment to produce digital images to a specified brief.  They will learn key aspects of digital practice such as file naming conventions, storage, compression and output.  They will also work with a range of input devices and software tools.
Learners will be encouraged to explore approaches to developing digital imagery that incorporate creativity and sound technical skills.  Learners will evaluate their response to the set brief, and consider areas such as copyright and legislation in commercial and non-commercial contexts in contemporary practice.
Delivery will be primarily practical with the provision of demonstrations of software and Hardware. In addition, theory sessions will facilitate learning in some topic areas, for example file size, formats, resolution and compression.
Learners will be encouraged to adopt an experimental approach to generating imagery. This will enable learners to broaden their creative experiences and their understanding of the creative and potentiality of digital imaging systems.
Tutors will provide a set brief, or facilitate learners in developing their own set brief that meets the requirements of the unit.  Learners will prepare designs for images, capture images, save appropriately, and present evidence that demonstrates their understanding.  There will be opportunities for learners to focus on the critical evaluation of their own work.  This may involve peer group and/or tutor presentation and discussion.
It is anticipated that a major proportion of this unit will be practice-based, and thus learners should demonstrate competent use of digital imaging systems in the production of practical work.
Thus documentary evidence for each outcome will include images, their evaluation, and supporting material that demonstrates knowledge and understanding.
Aim 
  • This unit aims to develop skills and understanding in sourcing, creating, developing and managing digital images for specific purposes.
Key Objectives 
  • Be able to create digital images for specific purposes
  • Be able to process digital images
  • Be able to manipulate digital images to meet requirements
  • Understand the use of digital images

2.0 Learning Outcomes & Assessment Criteria

Learning outcomesAssessment criteria for pass
On successful completion ofThe learner can:
this unit a learner will:
LO11.1identify sources for digital images
Be able to create digital images1.2create digital images from sources for specific purposes
for specific purposes
LO22.1identify file formats and fundamentals required to
Be able to process digital imagesprocess image data
2.2apply digital data management techniques to store
imagery
LO33.1use software tools to manipulate images
Be able to manipulate digital3.2prepare image files for output
images to meet requirements
LO44.1evaluate own use of digital images in meeting
Understand the use of digitalrequirements
images4.2evaluate others’ use of digital images in meeting
specified purposes.
 Knowledge and Understanding
  • 21st Century Challenges for Digital Multimedia Creation
  • Emerging technology of Digital Image and Development
  • Innovations and Factual Imagery
  • Education & Business Evolving through Digital Image Creation & Development
  • Digital Image Gallery and Uses

3.0 Unit/ Module Content 

1          Be Able to Create Digital Images for Specific Purposes
Sources:                                               primary; secondary; recording; sampling
Input Devices:                                     e.g., cameras, scanners, external hard-drives, USB devices, mobile phones, video cameras
Acquisition:                                         analogue e.g., continuous tone, transparent, opaque, monochrome, colour, line, halftone; digital e.g., photograph, .jpg, clip art, royalty-free stock photography, internet, creative commons, mobile phone, hand-held device
Input Fundamentals:                           resolution e.g., screen, print, dpi, lpi, bits per pixels (bpp), CMOS systems, file size, file formats; cross-platform, e.g., PSD, TIFF, JPEG, GIF, PDF

2          Be Able to Process Digital Images

Devices:                                               e.g., portable, online, archive, screen, proofing, printing
File Formats:                                       file naming conventions; file management; applications; image size; compression e.g., lossy and lossless, ISDN
Processing Fundamentals:                  capture; file format; back-up; import; export; image size resolution; canvas size; resolution; output; image modes e.g., RGB, CMYK, indexed colour, grayscale, duotone
Transmission:                                      download; stream e.g., File Transfer Protocol (FTP)

3          Be Able to Manipulate Digital Images to Meet Requirements
Tools, techniques and palettes:          software tools e.g., text, exposure, cropping, adjusting, painting, duplicating, levels, curves, colour balance, hue, saturation, layers, history, paths, masks, channels, filters
4          Understand the use of Digital Images
Own work:                                           evaluate; constraints of brief; originality; aesthetics; context; meaning; emphasis
Others’ work:                                      commercial contexts; design; sources; aesthetics; context; meaning; emphasis

4.0 Programme Specification / Schemes of Work

Programme Specification
Accrediting Body:  EDEXCEL  
Course: BTEC HND IN Computing and Systems Development                             
Unit 37: Digital Image Creation and Development
Week & SessionLecture ScheduleOutcome of sessionActivity/seminar and formative assessmentResources
Week 1
Session 1

Introduction to Digital Image Creation and Development

Introduction to the module, awareness of the awarding body,  assessment criteria and the mode of assessment




Role play and individual induction, helping to know each other.
General Overview of the Module and significance of the Module as a component part of the BTEC Higher National
Module handbook and PowerPoint slides prepared by Module Leader


Week 1
Session 2

Sources: primary; secondary; recording; sampling
Input devices: e.g., cameras, scanners, external hard-drives, USB devices, mobile phones, video cameras
At the end of this session, learner’s will be able:
ü  Identify sources for digital images


Case study and addressing the outcome
Activity: Research to make a list of sources for digital images.
PowerPoint slides from: books and Websites
Week 2
Session 3

Acquisition: analogue e.g., continuous tone, transparent, opaque, monochrome, colour, line, halftone; digital e.g., photograph, .jpg, clip art, royalty-free stock photography, internet, creative commons, mobile phone, hand-held device


After this session, learners will be able to:
ü  to create digital images for specific purposes

Practical and addressing the learning outcome
Activity: Using different sources such as web, Newspaper, Mobile, camera to create digital image.
PowerPoint slides
From books and Websites and Lab Practice

Week 2
Session 4

Input fundamentals: resolution e.g., screen, print, dpi, lpi, bits per pixels (bpp), CMOS systems, file size, file formats; cross-platform, e.g., PSD, TIFF, JPEG, GI, PDF

After this session, learners will be able to:

ü  identify file formats and fundamentals required to process image data

Practical, case study and addressing the learning outcome
Activity: Conduct Research different file format for digital images.
PowerPoint slides
From books and Websites  and research
Week 3
Session 5


Devices: e.g., portable, online, archive, screen, proofing, printing
File formats: file naming conventions; file management; applications; image size;

After this session, learners will be able to:

ü  apply digital data management techniques to store imagery
ü
Case study and addressing the learning outcome

Activity: Create different digital image file format Using PhotoScape, Photoshop, MS Paint.
PowerPoint slides
From books and Websites  and research
Week 3
Session 6


compression e.g., lossy and lossless, ISDN
Processing fundamentals: capture; file format; back-up; import; export; image size;
After this session, learners will be able to:

ü  use software tools to manipulate images


Case study and addressing the learning outcome

Activity: Take back up using import and export technique for digital image file using PhotoScape, Photoshop, MS Paint.
PowerPoint slides
From books and Websites  and research
Week 4
Session 7

CATCH UP FOR LATE STARTERS & REVISIONCATCH UP FOR LATE STARTERS & REVISIONCATCH UP FOR LATE STARTERS & REVISIONCATCH UP FOR LATE STARTERS & REVISION
Week 4
Session 8

CATCH UP FOR LATE STARTERS & REVISIONCATCH UP FOR LATE STARTERS & REVISIONCATCH UP FOR LATE STARTERS & REVISIONCATCH UP FOR LATE STARTERS & REVISION
Week 5
Session 9


resolution; canvas size; resolution; output; image modes e.g., RGB, CMYK, indexed colour, grayscale, duotone

After this session, learners will be able to:

ü  apply digital data management techniques to store imagery
Practical, case study and addressing the learning outcome
Activity: Practical burning digital images into a CD,DVD, store in different media HDD, Portable HDD,
PowerPoint slides
From books and Websites  and research
Week 5
Session 10


Transmission: download; stream e.g., File Transfer Protocol (FTP)After this session, learners will be able to:

ü  apply digital data management techniques to store imagery
ü
Practical, case study and addressing the learning outcome
Practical:
Web and Cloud Storage to store digital images.
PowerPoint slides
From books and Websites  and research
Week 6
Session 11 &12
Mid-Block Assignment Support
Week 7
Session 13


Tools, techniques and palettes: software tools e.g., text, exposure, cropping, adjusting,
painting, duplicating,
After this session, learners will be able to:

ü  use software tools to manipulate images
Practical, case study and addressing the learning outcome
Activity: Using Photo Scape to manipulate digital images such as  text, exposure, cropping, adjusting,
Painting, duplicating.
PowerPoint slides
From books and Websites  and research
Week 7
Session 14


 Tools, techniques and palettes: levels, curves, colour balance, hue, saturation, layers, history, paths, masks, channels, filtersAfter this session, learners will be able to:

ü  prepare image files for output
Practical, case study and addressing the learning outcome
Activity: Using Photo Scape to manipulate digital images such as levels, curves, colour balance, hue, saturation, layers, history, paths, masks, channels, filters.
PowerPoint slides
From books and Websites  and research
Week 8
Session 15


Own work: evaluate; constraints of brief; originality; aesthetics;


After this session, learners will be able to:

ü  evaluate own use of digital images in meeting requirements

Practical, case study and addressing the learning outcome
Activity: Prepare digital images to use in an application such as web application.
PowerPoint slides
From books and Websites  and research
Week 8
Session 16


Own work: context; meaning; emphasis
.


After this session, learners will be able to:

ü  evaluate own use of digital images in meeting requirements

Practical, case study and addressing the learning outcome
Activity:
Use Prepared digital images according to user requirements in a web application.
PowerPoint slides
From books and Websites  and research
Week 9
Session 17

Own work: context; meaning; emphasis
.


After this session, learners will be able to:

ü  evaluate own use of digital images in meeting requirements

Practical, case study and addressing the learning outcome
Use Prepared digital images according to user requirements in a web application.
PowerPoint slides
From books and Websites  and research
Week 9
Session 18

Others’ work: commercial contexts; design; sources; aesthetics; context; meaning; emphasisAfter this session, learners will be able to:

ü  evaluate others’ use of digital images in meeting specified purposes
Practical, case study and addressing the learning outcome
Activity: Research to find the use of digital images in different environments.
PowerPoint slides
From books and Websites  and research
Week 10
Session 19
Others’ work: commercial contexts; design; sources; aesthetics; context; meaning; emphasisAfter this session, learners will be able to:

ü  evaluate others’ use of digital images in meeting specified purposes
Practical, case study and addressing the learning outcome
Activity: Research to find the use of digital images in different environments.
PowerPoint slides
From books and Websites  and research
Week 10
Session 20
End- Block Assignment SupportAssignment SupportAssignment SupportAssignment Support

5.0 Recommended texts and links



  1. J., Trussell & M. J. Vrhel. (2008). Fundamentals of Digital Imaging. 1st Edition.  Cambridge University Press

  1. Galer & L. Horvat,. (2005). Digital Imaging. 3rdEdition. Elsevier Ltd


EBooks

  1. Cofield., (2005). Digital Imaging Basics. Information Technology Lab, School of Information: University of Texas at Austin



Websites
  1. //www.powershow.com/view/b1c09-NDIzN/Creating_Narrated_Stories_From_Digital_Images_Using_Microsoft_Photo_Story_3_powerpoint_ppt_presentation


Week & Session                Session UpdateDateSignature
1

2

3

4

5

6

7

8

9

10

Assignment support & feedback


Module Leader:                     Dr Pav Chera
Lecturer:                                 Dr Pav Chera
Campus:                                  Park Royal
Contact details:                     pchera@ukcbc.ac.uk
Assessment:                            The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel.

Please read the instructions carefully while addressing the tasks specified.
  • Contribution: 100% of the module
  • Outline Details: Individual report 4500 words
  • Details enclosed in the assignment brief
  • All diagrams used must be appropriate and labelled and sources cited

Teaching and Learning Activities    
The module tutor(s) will aim to combine lectures with tutorial activities. This environment will provide opportunities for the student to understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities, and discussion about the significant role of research in a global and local business environment.


Teaching Ethos
The College’s approach towards teaching and learning is simple and effective. The main aim of UKCBC is to assist learners in maximising their potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote success in both their academic studies and subsequent career.
Methods of Delivery
Lectures
These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects of the subject so that learners can utilise their private study time more effectively.
Seminars
These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any points of difficulty with the tutor and simultaneously develop their oral communication skills.
Case Studies
An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This assists in the assessment of the learner’s ability to apply to the real world the tools and techniques of analysis which they have learnt. The case study serves as a supplement to the theoretical knowledge imparted through the course work.
Plagiarism:
Any act of plagiarism will be seriously dealt with according to the College’s and Awarding Bodies’ Regulations. In this context the definition and scope of plagiarism are presented below:
Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the College procedure. For further details please refer to the plagiarism policy and the student code of conduct. 

7.0 Assignment Guidelines for Electronic Submissions

 File Format
    • Assignments should be uploaded on E-Learning platform before the deadline
    • Assignments submitted after the deadline will not be accepted unless mitigating and may be entitled for a late fee.
  • Assignments must be submitted in one of the following file formats: .doc, .docx, .xls, .xlsx or .pdf
  • Do not submit html files, web pages, CAD files, Visio (.vsd), PowerPoint (.ppt) or zip files unless these are specifically required for your course
  • If you are not sure about the file format required contact your lecturer 
  • Assignment Format
  • Use a common format for the questions, for example:
    • Introduction (analyse the question.)
    • Underpinning Knowledge (write about the relevant theory/points)
    • Applied knowledge (Data Analysis)
    • Conclusions and Recommendations (summarising the whole scenario keeping in view pass, merit, distinction criteria.)
  • In order to PASS you need to address all the LO
  • In order to get a MERIT you need to address the characteristics of Pass and address M1, M2,M3
  • In order to get a DISTINCTION you need to address the characteristics of Pass, merit and address D1, D2 and D3
 Fonts
    • Use a clear, readable font such as Verdana, Calibri, Tahoma or Arial, and be consistent and use the same font throughout
    • Use black text on a white background. Avoid coloured backgrounds or text in a colour other than black unless you have special permission to use them (for example, if you’re dyslexic)
    • Use 12 point for the body of your assignment
  • Spacing
    • Use 1.5 or double spacing and fairly wide margins: this leaves room for the marker’s comments
    • Leave a blank line between paragraphs
    • If the questions are short, leave a blank line between each question; If they are long, start each question on a new page
    • Left-justify your work (also known as left-aligned). AVOID block-justified (flush left and right); it might look tidy, but it is harder to read as it can result in gaps between words.
  • Headings
    • Use bold for headings. Do not use underlining or italics
    • Essays do not usually require subheadings; reports usually do
  • Title Page
    • The title and number of the assignment
    • The course number and name
    • The due date
    • Your full name and student number
    • This information should be centred, starting approximately one third of the way down the page
  • Numbering
    • Number all pages except the title page
    • Tables and figures must be numbered and clearly labelled
    • Table captions are placed above the table, while captions for a figures go below the figure
    • Do not number the items in a Reference List

  • Headers and Footers
    • Insert a header or footer on each page (except the title page). It should contain:
  • your name (last name, first name/s)
  • your student number
  • the assignment number
  • the page number

  • Word Count
    • The (approx) word limit for this assignment 4000 to 4500 words
    • Any specified word limit in the assignment brief is for guidance purpose only. It is there to give an indication of the level of depth that may be needed to provide sufficient evidence.
    • You will not be penalised for producing work outside this limit but should ensure your word count is adequate to meet the assessment objectives.
    • Remember that the title/title page, reference list and appendices are not included in the word count
  • Reference List
    • You must ensure that all external sources used to provide evidence in your work must be referenced accordingly to avoid plagiarism and collusion
    • All work should be comprehensively referenced and all sources must be fully acknowledged, such as books and journals, websites (include the date of visit)
    • You must use correct and consistent Harvard referencing style
    • A full reference list should be at the end of the assignment, and should start on a new page labelled ‘References’ or ‘Reference List’
    • Do not include a ‘Bibliography’
  • Appendices
  • Use for information that is too long to include in the body of your assignment
  • Use for information that supplements or complements the information you are providing
  • Start each appendix (if applicable) on a new page. If there’s just one appendix label it ‘Appendix’ without a number, but if there are more than one label them Appendix A, Appendix B, etc. In the main text of your assignment, refer to the Appendix by the label, e.g. Appendix A. 
  • Guidance in addition to the Pass criteria’s, this assignment gives you the opportunity to submit evidence in order to achieve the following Merit and Distinction grades. Assessment Grid indicating their pass, merit and distinction:

8.0 Contextualisation grid to achieve higher grades

  • Unit 37 : Digital Image Creation and Development
Outcomes/criteriaIndicative characteristicsContextualised Feedback
LO1:  Be able to create digital images for specific purpose

LO2:  Be able to process digital images

LO3:  Be able to manipulate digital images  to meet  requirements

LO4   Understand the use of digital images

As per the assessment criteria specified for pass
Do


Do

Do
Task 1


Task 2

Task 3


Task 4
Merit  Grade Description Contextualisation
M1
Identify and apply strategies to find appropriate solutions
ü  Effective judgments have been made
ü  An effective approach to study and research has been used
To achieve M1 you will need to make effective judgements and show that an effective approach to the study and research has been used across your assignment.
M2
Select/design and apply appropriate methods/techniques
ü  A range of methods and techniques have been applied

To achieve M2 you will need to use a range of methods and techniques and see that the complex data has been synthesised and processed.
ü  Complex information/data have been synthesised and processed.
M3
Present and communicate appropriate findings
ü  Appropriate structure has been used
ü  Technical language accurately used
ü  A range of methods of presentation has been used
To achieve M3 you will need to present and communicate appropriate findings with appropriate structure
Distinction Grade Description
D1
Use critical reflection to evaluate own work and justify valid conclusion.
ü  Synthesis has been used to generate and justify valid conclusions
ü  Evaluation has taken place using defined criteria Realistic improvements have been proposed against defined characteristics
Evidence of synthesis with valid conclusions. Evaluation has taken place using the defined criteria.
Realistic improvements have been proposed against defined characteristic

D2
Take responsibility for managing and organising activities.
ü  The importance of interdependence has been recognised.To achieve D2 you will have demonstrated autonomy across your assignment, with effective independent research and met the deadlines to submit all the tasks and achieve the unit assessment criteria and an interdependence with each learning outcome has been demonstrated
D3
Demonstrate convergent, lateral and creative thinking
ü  Ideas generated and decisions taken
ü  Lateral thinking have been applied
ü  Capacity for innovation and creative thought has been used
ü  Receptiveness to new ideas has demonstrated
Your work demonstrates new ideas or suggestions towards the assigned tasks and your research shows some creative thinking and receptiveness to new ideas across the assignment ma

9.0 Assignment Brief

Unit Number and titleHND CSD: Unit 37  Digital Image Creation and Development
QualificationBTEC HND CSD (Level 5)
Start DateWC 11 September2017
Deadline/Hand-in19 November 2017
AssessorDr Pav Chera
Task 1 to Task 4: You are required to follow the instructions as specified towards each task and support with a research by using supportive materials like books, websites, videos etc., and give feedback on the findings by relating your arguments to the relevant case studies as specified towards each task as follows:
Case Study & the Challenge
The Kingsmills Hotel is a luxury 4 star hotel in picturesque Chingford, London. Blending their historic hotel building with a modern events space, it is the leading hotel in the London Highlands. You have been hired by Kingsmills, with the aim of:
  • creating a website that will increase their brand presence online and showcase exactly what The Kingsmills has to offer
Kingsmills original site was built on an outdated CMS and was in need of updating for both Search Engine Optimisation (SEO) purposes and sales potential. It did not fully portray their offering or reflect the brand image they had spent so long building.
Task 1
You are required to carry out research by using supportive materials like books, websites, videos etc., and give feedback on the findings of 1.1 and 1.2. Your answers in the reports should critically meet the requirements for Learning Outcomes 1 (LO1) and relate to the case study of Kingsmills Hotel. 
LO1 Be able to create digital images for specific purposes 
A.C 1.1  Identify sources for digital images such as primary and secondary sources for the given case study
A.C 1.2     Create digital images from primary and secondary sources by use of input devices such as cameras, scanners, Camcorders, mobile phones, etc for Kingsmills Hotel for their business. Image examples: Selfies, Reservation rooms, Conference rooms, Dining Rooms swimming pools, Hotel buildings etc
Task 2
You are required to carry out research by using supportive materials like books, websites, videos etc., and give feedback of the findings on 2.1 and 2.2. Your answers in the reports should critically meet the requirements for Learning Outcomes 2(LO2) and relate to the case study of Kingsmills Hotel.
LO2 Be able to process digital images 
A.C 2.1            Identify file formats and fundamentals required to process image data for Kingsmills Hotel for their Website, Banners, Brochure, etc
A.C 2.2            Apply digital data management techniques to store imagery such as JPEG, TIF, PNG etc for Kingsmills Hotel for their Website, Banners, Brochure  etc.
Task 3
You are required to carry out research by using supportive materials like books, websites, videos etc., and give feedback of the findings on 3.1 and 3.2. Your answers in the reports should critically meet the requirements for Learning Outcomes 3 (LO3) and relate to the case study of Kingsmills Hotel. 
LO3 Be able to manipulate digital images to meet requirements
A.C 3.1            Use software tools to manipulate the images such as cropping, adjusting, painting, Resizing, enhancement, colour balance, hue, filters for Kingsmills Hotel for their Website, Banners, Brochure and Archiving.
A.C 3.2            Prepare image files for output that should be use in Kingsmills hotel for their Website, Banners, Brochure and Archiving for the selected application software such as Photoshop, GIMP etc.
Task 4
You are required to carry out research by using supportive materials like books, websites, videos etc., and give feedback of the findings on 4.1 and 4.2. Your answers in the reports should critically meet the requirements for Learning Outcomes 4 (LO4) and relate to the case study of Kingsmills Hotel. 
LO4 Understand the use of digital images 
A.C 4.1
Evaluate own use of digital images such as design constraints; considerations; and originality; emphasis on meeting requirements of Kingsmills Hotel projects. 
A.C 4.2
Evaluate others’ (similar organisations) use of digital images such as constraints; considerations; originality; in meeting similar specified purposes. 

10: Evidenced Checklist

Unit Outcomes                                                                                                     
OutcomeEvidence for the criteria to pass.Assessors decisionInternal verification decision.
(agree, disagree)

 
You have been appointed as a Digital image consultant to assist and support the project by managing director, critically discuss and illustrate the significance of digital image resolutions, sizes and pixels and how those images can be reflected on their projects
TASK LO1
Be able to create digital images for specific purpose

A.C1.1 Identify sources for digital images such as primary and secondary sources for the given case study.

A.C1.1
(P,M,D)
 A.C 1.1
(P,M,D)
 
A.C 1.2
Create digital images from primary and secondary sources by use of input devices for Kingsmills Hotel for their business.
A.C1.2
(P,M,D)
 A.C 1.2
(P,M,D)
 
Summarised Feedback for Task 1 (reflecting 1.1 and  1.2 Pass) 
IV  comments towards
Task 1

 
TASK 2
You are required to carry out research by using supportive materials like books, websites, etc., and give a feedback of the findings on T2.1 and T2.2. Your answers in the reports should critically meet the requirements for Learning Outcomes LO2 and relate to the case study of Kingsmills Hotel.
Task LO2
Be able to process digital images

A.C 2.1 Identify file formats and fundamentals required to process image data for Kingsmills Hotel for their Website, Banners, Brochure, etc.

A.C 2.1
(P,M,D)
 A.C 2.1
(P,M,D)
A.C 2.2 Apply digital data management techniques to store imagery such as JPE.G.,, TIF,PNG etc for Kingsmills Hotel for their Website, Banners, Brochure  etc.
[In class demonstration required]

A.C 2.2
(P,M,D)
 A.C 2.2
(P,M,D)
Summarised Feedback for Task 2 (reflecting 2.1 and 2.2 Pass)
IV  comments towards
Task 2

TASK 3
You are required to carry out research by using supportive materials like books, websites, etc., and give a feedback of the findings on T3.1 and T3.2. Your answers in the reports should critically meet the requirements for Learning Outcomes LO3 and relate to the case study of Kingsmills Hotel.
Task LO3
Be able to manipulate digital images  to meet  requirements
A.C 3.1 use software tools to manipulate the images such as cropping, adjusting, painting, Resizing, enhancement, colour balance, hue, filters for Kingsmills Hotel for their Website, Banners, Brochure and Archiving.


A.C 3.1
(P,M,D)
 A.C 3.1
(P,M,D)
 
A.C 3.2 Prepare image files for output that should be use in Kingsmills hotel for their Website, Banners, Brochure and Archiving for the selected application software such as Photoshop, GIMP etc.



A.C 3.2
(P,M,D)
 A.C 3.2
(P,M,D)
 
Summarised Feedback for Task 3 (reflecting 3.1 and 3.2,Pass) 
IV  comments towards
Task 3

 
TASK 4
You are required to carry out research by using supportive materials like books, websites, etc., and give a feedback of the findings on T4.1and T4.2. Your answers in the reports should critically meet the requirements for Learning Outcomes LO4 and relate to the case study of Kingsmills Hotel.
TASK LO4
Understand the use of digital images

A.C 4.1 Evaluate own use of digital images such as design constraints; considerations; and originality; emphasis on meeting requirements of Kingsmills Hotel projects.

A.C 4.1
(P,M,D)
 A.C4.1
(P,M,D)
 
A.C 4.2 Evaluate others’ use of digital images such as constraints; considerations; originality; in meeting similar specified purposes.

A.C 4.2
(P,M,D)
 A.C 4.2
(P,M,D)
 
Summarised Feedback for Task 4 (reflecting 4.1, and 4.2 Pass) 
IV  comments towards
Task 4

 
Pass grades awardedM1M2M3P1P2P3P4
Merit Grades AwardedD1D2D3Resubmit :
Any other comments
Grade given by the tutor:
Pass                                            Merit                                             Distinction           
Tutors Signature:                                                               Date:
IV Grading Check:                                    Comments if any:
Agree              
Disagree                                                   Modify grade to
IV signature:
Date:
Student feedback:

Student signature:                                          Date:
Plagiarism:
Any act of plagiarism will be seriously dealt with according to the College’s and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below:

Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the College procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)







11 : Glossary of terms used for internally assessed units

This is a summary of the key terms used to define the requirements within units.

TermDefinition
AnalysePresent the outcome of methodical and detailed examination either:
●      breaking down a theme, topic or situation in order to interpret and study the interrelationships between the parts and/or
●      of information or data to interpret and study key trends and interrelationships.
Analysis can be through activity, practice, written or verbal presentation.
ApplyPut into operation or use.
Use relevant skills/knowledge/understanding appropriate to context.
ArrangeOrganise or make plans.
AssessOffer a reasoned judgement of the standard/quality of a situation or a skill informed by relevant facts.
CalculateGenerate a numerical answer with workings shown.
CompareIdentify the main factors relating to two or more items/situations or aspects of a subject that is extended to explain the similarities, differences, advantages and disadvantages.  

This is used to show depth of knowledge through selection of characteristics.
ComposeCreate or make up or form.
CommunicateConvey ideas or information to others.  

Create/construct skills to make or do something, for example a display or set of accounts.
Create/Const ructSkills to make or do something, for example, a display or set of accounts.
Critically
analyse
Separate information into components and identify characteristics with depth to the justification.
Critically evaluateMake a judgement taking into account different factors and using available knowledge/experience/evidence where the judgement is supported in depth.


TermDefinition
DefineState the nature, scope or meaning.
DescribeGive an account, including all the relevant characteristics, qualities and events.
DiscussConsider different aspects of a theme or topic, how they interrelate, and the extent to which they are important.
DemonstrateShow knowledge and understanding.
DesignPlan and present ideas to show the layout/function/workings/object/system/process.
DevelopGrow or progress a plan, ideas, skills and understanding
DifferentiateRecognise or determine what makes something different.
DiscussGive an account that addresses a range of ideas and arguments.
EvaluateWork draws on varied information, themes or concepts to consider aspects, such as:
●      strengths or weaknesses
●      advantages or disadvantages
●      alternative actions
●      relevance or significance.
Students’ inquiries should lead to a supported judgement showing relationship to its context. This will often be in a conclusion. Evidence will often be written but could be through presentation or activity.
ExplainTo give an account of the purposes or reasons.
ExploreSkills and/or knowledge involving practical research or testing.
IdentifyIndicate the main features or purpose of something by recognising it and/or being able to discern and understand facts or qualities.
IllustrateMake clear by using examples or provide diagrams.
IndicatePoint out, show.
InterpretState the meaning, purpose or qualities of something through the use of images, words or other expression.
InvestigateConduct an inquiry or study into something to discover and examine facts and information.
JustifyLearners give reasons or evidence to:
●      support an opinion
●      prove something is right or reasonable.
OutlineSet out the main points/characteristics.
PlanConsider, set out and communicate what is to be done.

TermDefinition
ProduceTo bring into existence.
ReconstructTo assemble again/reorganise/form an impression.
ReportAdhere to protocols, codes and conventions where findings or judgements are set down in an objective way.
ReviewMake a formal assessment of work produced.

The assessment allows learners to:
●      appraise existing information or prior events
●      reconsider information with the intention of making changes, if necessary.
Show howDemonstrate the application of certain methods/theories/concepts.
Stage and manageOrganisation and management skills, for example, running an event or a business pitch.
StateExpress.
SuggestGive possible alternatives, produce an idea, put forward, for example, an idea or plan, for consideration.
Undertake/ carry outUse a range of skills to perform a task, research or activity.

This is a key summary of the types of evidence used for BTEC Higher Nationals:

Type of evidenceDefinition
Case studyA specific example to which all students must select and apply knowledge.
ProjectA large scale activity requiring self-direction of selection of outcome, planning, research, exploration, outcome and review.
Independent researchAn analysis of substantive research organised by the student from secondary sources and, if applicable, primary sources.
Written task or reportIndividual completion of a task in a work-related format, for example, a report, marketing communication, set of instructions, giving information.
Simulated activity/role playA multi-faceted activity mimicking realistic work situations.
Team taskStudents work together to show skills in defining and structuring activity as a team.
PresentationOral or through demonstration.
Production of plan/business planStudents produce a plan as an outcome related to a given or limited task.
Reflective journalCompletion of a journal from work experience, detailing skills acquired for employability.
Poster/leafletDocuments providing well-presented information for a given purpose.