Public Relations Practice Assignment Help

Trimester 2, 2017

Assessment 1

You are required to write a 2,500-word report; outlining the PR errors made by a company in a real case from the business world; and make recommendations as to how the company should have handled the issue from a PR perspective. Your answer should draw on your knowledge of PR theory, practical considerations, and your own creativity.

Topic:

• Volkswagen’s diesel emissions scandal

Your answer should be in report format:

• Cover page
• Contents

Public Relations Practice Assignment Help

• Executive summary
• Introduction
• Main report
• Conclusions
• Recommendations
• References (Harvard or APA format)

You should aim to include a minimum of 6 references (more is better), of which some should be peer-reviewed academic journals. The following guidelines are to assist you with presentation and layout:

• Cover page should include name, student number, unit number, unit name, assessment number, assessment name, and date
• Use Arial, Calibri, or Tahoma, 12 pt font
• Double spacing
• Double justification of text
• Headers and footers on all pages other than the cover page – headers and footers should contain your name and student number, the unit number and name, and a page number

PRS201 Public Relations Theory and Practice

Fundamentals of Management Assignmen

Fundamentals of Management Assignmen

MGT101-Fundamentals of Management Assignment – 25% – Due Wednesday Week 11, Printed Hard CopySubmitted in Class.

Individual essay topic:

Managers are often faced with the need to make ethical decisions. Assume you are a manager working in a large Australian pharmaceutical corporation. Your team has just developed a completely new experimental vaccine that you believe can treat a virus rapidly spreading in West Africa. So far tests using your experimental vaccine on chimpanzees infected with this virus have yielded positive results. Your experimental vaccine has not been tested on humans and the Australian health authorities say it will take 10 years of human trials before your new vaccine can be approved for human use as the side -effects of this new vaccine on humans are currently unknown. You have just received a request from a health worker in Africa who wants to use your experimental vaccine to treat tens of thousands of West Africans infected with the virus.

In this unit we have discussed the rol e of m anagers as d ecision makers. Please use the 8 steps decision -making process to discuss and explain your decision on whether or not to share the experimental vaccine with the health worker in West Africa. In your discussion you must elaborate on each of the steps and the relevant factors (including ethics) that you should consider as a manager in arriving at your decision.

Your essay should be about 2000 words (plus minus 5% – must include total word count in your footnote), in paragraphs and consist of the following:

Introduction (100 words)

1. Make a general statement about the topic 

2. Provide background information 

3. State the position you will argue for—your thesis statement 

4. Mention the points you will cover in your essay (scope of your essay)

Body – developing your argument (1800 words)

1. Begin each paragraph with a topic sentence 

2. Develop each main idea by making e.g. comparisons and contrasts, using referenced explanations, examples, definitions etc. 

3. Apply relevant theories/frameworks from the course 

4. Discuss the roles and functions of management
5. Conclude by summarizing or linking to ideas being discussed in the next paragraph

Conclusion (100 words)

1. Restate your position/thesis statement 

2. Sum up the main points made in each paragraph 

3. Finish with a strong statement about the wider context

You are required to consult and fully reference at least 2 different articles from Peer-Reviewed Scholarly Journals.

Marks will be deducted if you do not provide 2 different articles from Peer-Reviewed Scholarly Journals. You must reference Text Book available from library

You must use the Harvard referencing system to acknowledge your sources of information (both in-text and in the reference list at the end).

Assignment Marking Criteria

1. CONTENTS (5 Marks) 

• Suitable Format
• Contain Necessary Parts
• Structured Logically

2. ANALYSIS (15 Marks)

• Clearly outlines issue to be addressed
• Use of theoretical concepts
• Demonstrated applications and discussion of ethical issues in the decision making process

• Develop a logical argument
• Use of relevant reference materials to support arguments
• Clear, concise and appropriate recommendation/conclusion

3. PRESENTATION (5 Marks)

• Professional presentation
• Clear and easy read
• Correct and appropriate referencing
• Required Length (+/- 5%) and Word Count

Fundamentals of Management Assignment