Unit 1 Information Systems in OrganisationsAssignment

Introduction

In order to execute business operations in an effective manner, it is important for the organization to assimilate the information in a precise manner. If the collected information is not appropriate then it is likely that the results will be unexpected (Aken, 2012). Unit 1 information systems in organisations assignment deal with different information needs within different functional areas of organization, how different information systems are employed within an organization to take decisions related to different business operations after analyzing the available information. In addition to this, the report also focuses on how information systems are employed to produce management information that are related to analysis of sales and marketing and other important departments.

Task 1

P1.1 Evaluate the information needs of the different functional areas of your chosen organization.

Tesco PLC is known in UK and other geographies across the globe as one of the leading grocery and general merchandise retailer. In terms of profit Tesco PLC led the table of retailers and has spread its branches in 12 countries and three continents. After the inception in 1919 by Jack Cohen, the name Tesco appeared first in the market in the year 1924. The company began its operation by offering grocery of high quality at lower prices and slowly diversified its reach to clothing, electronics, furniture, petrol, toys, software, financial services, telecoms, internet services and music downloads.

In order to maintain its position in the market, the management team of Tesco led their extra focus on each and every individual’s performance and provides them with equal opportunities to enhance their skills and capabilities. With the equal focus on cultural values and proper planning the management team is trying to establish a unique name in the market by gaining maximum trust and loyalty from its customers in different geographies by collecting relevant information about the market. These information are collected by deploying own information system by Tesco in order to reduce cost and get better results in collection.

The information need of different functional areas of Tesco is described below: –

• Finance Department: – The finance department of Tesco deals with all the budgeting for various operations and management of effective resource allocation. It also deals with paying bills for the goods and services, managing the payroll of employees, tracking different financial system employed for different departments, making annual reports for presenting the performance of the organization to the management and performing financial audit for expenditures and income (Boland, 2002). For performing these activities the finance department has to track the demands generated in different department for allotting the funds to fill the requirement, the department also needs to track the attendance of the employees by collecting the report from the human resource department for formulating the salaries of the employees, the finance department also has to perform auditing and for that the team keeps a record of the different financial statements for analysing it (Lissack, 2005). For formulating the overall annual report the finance department has to analyze the sales report on quarterly basis. These are some of the information that is required by the finance department of Tesco.
• Human Resource Department: – The human resource department deals with the allocation of human capital in different locations according to the need of the organization. It also deals with attracting new human capital, managing, provide training and supporting other departments of the organization. For performing these activities the department first has to collect information about the requirement of different department, and then analysing what sort of talent the department is looking for (Keller, 2009). After analysing it the department formulates its recruitment strategies. For employee retention the department also has to analyse the concern of different employees in order to formulate effective appraisal strategies and for that they need to collect data from employees about the same. In addition to this the human resource department also has to take care of the information about the areas, which needs improvement and to arrange effective training session for the employees (Aken, 2012). For recruiting new talent it also has to collect information about the profiles of applicants for allotting it to specific department matching their skills and capabilities.
• Sales: – Sales is the most important operation for any organization and thus it is for Tesco as well. Tesco holds a very large pool of products and sales team has to focus on each and every product in an appropriate manner to boost the sale for particular product. For executing this operation the sales team has to first collect relevant data to understand the current market demand of the different products. The team has to focus on those areas where the sale is low and for that the team has to collect information about the relevant reason for the same in order to formulate strategies for boosting the sale in that section (Boland, 2002). In addition to this the sales team of Tesco also required information about different sales and marketing strategies adopted by the competitors in order to adopt effective methodologies in their sales strategies. For doing effective sales for the company, the team also has to acquire knowledge about the market areas in which they are willing to sale their products. This knowledge is usually collected by interacting with customers in form of surveys, feedback sessions or interviews (Anderson, 2012). Sales department also requires information from marketing department so as to formulate sales strategies according to the current marketing campaign flooded by the marketing department in the market. The information consists of the target audience, the market areas to be focused, and the estimated sales target to be achieved with the help of particular marketing campaign. Marketing campaigns are an aid to the sales team and utilizing the information provided by the marketing team in an effective manner can help in crossing the set target of the organization.
• Training: – The training department is a sub division of human resource department but holds an important place in executing different business operations of the organization. For this department the information about various loopholes in different operations, the performance of employees, the requirement of new skills and technologies is required (Kumar, 2000). What are the available training modules that can be incorporated for the employees, what are the resources to be collected for practical sessions, the information about these aspects have to be collected by the training department of Tesco.
• Administration: –Administration department of Tesco holds an important role in ensuring that a well structured and convenient ambience of working for the employees is maintained within the organization (Aken, 2012). For this the department collects information about various disputes in the organization, monitoring that the employees are following the basic organizational culture and ethics while executing different business operations, any unfair means are not adopted by any employee, and none of the employee is indulged in any sort of misbehaviour or mishap that can affect the image of the Tesco in the market.

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Unit 1 Information Systems in Organisations Assignment

Unit 2 Assignment Marketing Essentials

Unit 2 Assignment Marketing Essentials

27-10-17 Maddox Smith 0 comment

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Unit 2 Assignment Marketing Essentials
Introduction

This unit is designed to introduce students to the principles of marketing,enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results. While they will learn the underpinning theories and frameworks, they will also be able to relate these to real-world examples, including products/services that they encounter in their own daily lives.

Organisations such as Apple, Google, VISA, Burberry, Zara, Cadbury, Nestle, Unilever, Coca-Cola, Unicef, BP and small local businesses all have at least one thing in common: they all use marketing to influence us to engage with their products and/or services. Whether it is becoming a loyal customer buying a product and service or donating to a charity, organisations use a range of marketing techniques and tools to inform and influence us.

The knowledge, understanding and skill sets that students will gain on successfully completing this unit will enhance their career opportunities; whether setting up their own business or being employed by an organisation. Learning Outcomes By the end of this unit a student will be able to: · Explain the role of marketing and how it interrelates with other functional units of an organisation. · Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives. · Develop and evaluate a basic marketing plan. Your Assignment

Learning Outcomes 1

Explain the role of marketing and how it interrelates with other functional units of an organisation For a Pass you will need to: o Explain the key roles and responsibilities of the marketing function. o Explain how roles and responsibilities of marketing relate to the wider organisational context. For a Merit you will – in addition – need to: · Analyse the roles and responsibilities of marketing in the context of the marketing environment. · Analyse the significance of interrelationships between marketing and other functional units of an organisation.

Learning Outcome 2 and 3

Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives

Develop and evaluate a basic marketing plan

For a Pass you will need to: · Compare the ways in which different organisations apply the marketing mix to the marketing planning process to achieve business objectives. · Produce and evaluate a basic marketing plan for an organisation.

For a Merit you will – in addition – need to: · Evaluate different tactics applied by organisations to demonstrate how business objectives can be achieved. · Produce a detailed, coherent evidence-based marketing plan for an organisation.

For a Distinction you will – in addition – need to: · Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve overall marketing objectives.

~~~~~~~~~~~~~~~~~~~~~~~~ Presentation Standard

Your response should:

• Start with a Cover Sheet (see your Moodle documents)
• Have a brief Introduction section
• Have a Background section if the focus is on a situation or organisation or sector
• Have a Main section which gives direct responses to the specific requirements – exactly as asked for
• End with a brief Conclusion, or Summary
• Have a Recommendations section – if asked for
• Include supporting Graphics/images where appropriate
• Be between 1500 and 2000 words in total
• Be in MS Word format

Unit 2 Assignment Marketing Essentials

Unit 1 The Contemporary Hospitality Industry

Unit 1 The Contemporary Hospitality Industry

27-10-17 Maddox Smith 0 comment

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Unit 1 The Contemporary Hospitality Industry

Submission Front Sheet

Assignment Code:               …AB349H1…

Programme:                           BTEC Higher National Diploma in Hospitality Management

Unit Title and Number:            The Contemporary Hospitality Industry (Unit 1)

QFC Level and Credit value: 5;  15 credits; Unit Code: L/601/1788

Module Tutor:                         Pratika Teyssedou

Email:                                     p.teyssedou@mrcollege.ac.uk

Date Set:                                20th September  2016

Name:                                    ………………………………………….

Registration Number:         ……………………………………………

Date:                                      ……………………………………………

	Learner’s statement of authenticity Student’s Name: _______________________Student’s ID Number: ___________________ I certify that the work submitted for this assignment is my own. Where the work of others has been used to support my work then credit has been acknowledged. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard referencing system. I have read and understood the Plagiarism and Collusion section provided with the assignment brief and understood the consequences of plagiarising. Signature: ___________________                       Date:  ___/___/_____

Is this a  First  Submission                                or Second Submission                        ?

words

Word Count (max.5000)

%

Turnitin Score

Complete and copy this page and add it as the front sheet to your online submission

Part 2 Assignment Brief

ASSESSMENT  FRONT  SHEET                                            AB349H1

Programme:                           BTEC Higher National Diploma in Hospitality Management

Unit Title and Number:           The Contemporary Hospitality Industry (Unit 1)

QFC Level and Credit value: 5;  15 credits

Module Tutor:                         Pratika Teyssedou

Email:                                     p.teyssedou@mrcollege.ac.uk

Date Set:                                20th September 2016

Key Dates                                 : …20th September 2016

Formative assessment dropbox opens          7th November to 11th December  2016

Final Submission Date (Full Assignment): 20th December 2016

Introduction

The hospitality industry consists of companies within the food services, accommodations, recreation, and entertainment sectors. It is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. The hospitality industry is growing fast, but it is also changing. Some people say that you have only to look at the USA to see where the British hospitality industry is going: fast food and lots of it, theme parks and themed restaurants, so many eating places that dining out becomes as common as dining in, and an emphasis on customer service.

Using relevant information, theories and examples, you need to a formal report which will describe the current state of the hospitality industry then develop an analysis of trends affecting the industry. It would be good to use current examples from the hospitality related organisations (i.e. hotels, resorts, cruise liners, time-shares etc.) to support your work.

There are four learning outcomes to this unit:

1. Understand the current structure of the hospitality industry
2. Understand staffing in the hospitality industry
3. Understand recent developments affecting hospitality
4. Be able to recognise potential trends and developments in hospitality

Task A Research report describing the hospitality industry Carry out research into the Contemporary Hospitality Industry. Using your research, produce a written report of your findings which should include: a)    An analysis of the structure of the current scale, scope and diversity of the hospitality industry (AC 1.1) b)    A discussion of the organisational structure of different hospitality industries (AC 1.2) c)    An assessment of the role of hospitality related organisations and professional bodies in the hospitality industry (AC. 1.3) d)    An assessment of the staffing requirements of different hospitality industries (AC 2.1) e)    A discussion of the roles, responsibilities and qualification requirements of hospitality staff (AC 2.2) f)     An discussion of the current image of the industry (AC. 3.2) Word count: for task A. 2000-2500 words

Task B Review of recent development Provide a written account demonstrating your understanding of the changes affecting the Contemporary Hospitality Industry. It should provide : a)An analysis of operational, managerial and legislative issues resulting from recent developments affecting the hospitality industry (AC. 3.1) b)A justification of predicted future trends and developments in hospitality (AC  4.1) c)An impact analysis for the predicted trends and developments (AC 4.2) Word count: for task B. 1000-1500 words

GRADING DETAILS

Achievement of a pass grade

A pass grade is achieved by meeting all the requirements defined in the assessment criteria for each individual unit.

Achievement of a merit or distinction grade

All the assessment criteria and merit grade descriptors need to be completed within a unit to achieve a merit grade.

All the assessment criteria, merit and distinction grade descriptors must be completed within a unit to achieve a distinction grade.

Grade Descriptors		Indicative Characteristics		Contextualised Grade Guidance
MERIT
M1  Identify and apply strategies to find appropriate solutions.		effective judgements have been  made complex problems with more than one variable have been explored an effective approach to study and research has been applied		AC 1.3; AC 2.1
M2  Select / design and apply appropriate methods/techniques		relevant theories and techniques have been applied a range of methods and techniques have been applied a range of sources of information has been used the selection of methods and techniques/sources has been justified the design of methods/ techniques has been justified complex information/data has been synthesised and processed appropriate learning methods/techniques have been applied		AC 1.1; AC 1.3 AC 3.1
M3  Present and communicate appropriate findings.		the appropriate structure and approach has been used coherent, logical development of principles/concepts for the intended audience a range of methods of presentation have been used and technical language has been accurately used communication has taken place in familiar and unfamiliar contexts The communication is appropriate for familiar and unfamiliar audiences and appropriate media have been used.		AC 4.1
DISTINCTION
D1  Use critical reflection to evaluate own work and justify valid conclusions	conclusions have been arrived at through synthesis of ideas and have been justified the validity of results has been evaluated using defined criteria self-criticism of approach has taken place realistic improvements have been proposed against defined characteristics for success		AC 4.1
D2  Take Responsibility for managing and organising activities	autonomy/independence has been demonstrated substantial activities, projects or investigations have been planned, managed and organised activities have been managed the unforeseen has been accommodated the importance of interdependence has been recognised and achieved		AC 4.2
D3 Demonstrate convergent / lateral / creative thinking	ideas have been generated and decisions taken self-evaluation has taken place convergent and lateral thinking have been applied problems have been solved innovation and creative thought have been applied receptiveness to new ideas is evident effective thinking has taken place in unfamiliar contexts		AC 1.1; AC 4.2 AC 3.2

Specification of Assessment

• Present your work in one business report style which should include table of contents, reference list, foot or end notes and appendices if any
• Include the reference code of this assignment on your assignment submission front page.
• Each page must be numbered at the bottom right hand side.
• Ensure the following information is in the footer on every page:
  • Your name
  • The production date of your submission
  • The code number of your assignment brief
  • The page number
• Spell-check the document and make sure there are no grammatical errors.
• Complete all the tasks.
• Produce clear specific reasoning and arguments in support of your answers.
• Submit your work in a single work processed document of not more than 5000 words for all Learning Outcomes. This word limit is only for guidelines, and is not applied to grading.
• You must include a bibliography at the end to show where your information was sourced.
• Your sources must be identified using the Harvard referencing system. The words used in your bibliography will not be included in your word count.

Extension and Late Submission

If an extension is necessary for a valid reason, requests can me made using a course work extension request form available from the college. Please note that the lecturers do not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension.

The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick.

Plagiarism and Collusion

Any act of plagiarism and collusion will be seriously dealt with according to the regulations. In this context the definition and scope of plagiarism are presented below:

‘Plagiarism occurs when a student misrepresents, as his/her own work, the work, written or otherwise, of any other person (including another student) or of any institution. Examples of forms of plagiarism include[1]:

• the verbatim (word for word) copying of another’s work without appropriate and correctly presented acknowledgement;
• the close paraphrasing of another’s work by simply changing a few words or altering the order of presentation, without appropriate and correctly presented acknowledgement;
• unacknowledged quotation of phrases from another’s work;
• The deliberate and detailed presentation of another’s concept as one’s own.’

All types of work submitted by students are covered by this definition, including, written work, diagrams, designs, engineering drawings and pictures.

‘Collusion occurs when, unless with official approval (e.g. in the case of group projects), two or more students consciously collaborate in the preparation and production of work which is ultimately submitted by each in an identical, or substantially similar, form and/or is represented by each to be the product of his or her individual efforts. Collusion also occurs where there is unauthorised co-operation between a student and another person in the preparation and production of work which is presented as the student’s own.’ (’Carroll, J and Appleton, J.( 2001) Plagiarism – A Good Practice Guide.  Oxford Brookes University/JISC, Oxford)

All work for assessment must be submitted with a Turnitin Report on plagiarism.  The Maximum Turnitin score admissible is 15% (after deduction of 1% & 2% records). Assignments with more that this adjusted 15% score will be automatically referred for reworking and resubmission.

Assignment Resubmission Policy

A Resubmission is any work handed in for final assessment a second time.

The Final Deadline is the date on which the whole assignment must be completed and submitted (usually in week 12 at the end of the semester).

Work submitted                                           To be Resubmitted 

• Referred after Final Deadline Four weeks after the final deadline

• Missed Final Deadline End of next semester

• Missed formative assessment(s) and

Referred after Final Deadline                End of next semester

• Referred SMALL after resubmission £25 reassessment fee
• Referred LARGE after resubmission Repeat semester and attend classes

Completed, assessed units (Pass, Merit) from your first Semester may be reworked and submitted  for a higher grade once only  on payment of a reassessment fee of £25.

Part 3 Assessment and Feedback Record 

ASSESSMENT DECISION

Programme:                        BTEC Higher National Diploma in Hospitality Management

Unit Title and Number:          The Contemporary Hospitality Industry (Unit 1)

Module Tutor:                        Pratika Teyssedou

Learner’s Name :__________________________________Learner ID:___________________

Class Group              Hosp Mgmt ……          

Date of Assessment:……………………….            Grade:…………….

Assessment Criteria		Met	Evidence	Feedback
1.1	analyse the current scale, scope and diversity of the hospitality industry
1.2	discuss the organisational structure of different hospitality organisations
1.3	assess the role of hospitality related organisations and professional bodies
2.1	assess the staffing requirements of different hospitalityindustries
2.2	discuss the roles, responsibilities and qualification requirements for hospitality staff
3.1	analyse operational, managerial and legislative issues resulting from recent developments affecting the hospitality industry
3.2	discuss the current image of the hospitality industry
4.1	present justified predictions for potential trends and developments in hospitality
4.2	produce an impact analysis for the predicted trends and developments

Merit Descriptors	Assessment Criteria for Merit. The learner demonstrates that:	Met Y/N	Page No.	Assessor Comments
M1 Identify and apply strategies to find appropriate solutions.	·         effective judgements have been  made ·         complex problems with more than one variable have been explored ·         an effective approach to study and research has   been applied
M2 Select/design and apply appropriate methods/techniques	·         relevant theories and techniques have been applied ·         a range of methods and techniques have been applied ·         a range of sources of information has been used ·         the selection of methods and techniques/sources has been justified ·         the design of methods/techniques has been justified ·         complex information/data has been synthesised and processed ·         appropriate learning methods/techniques have been applied
M3 Present and communicate appropriate findings	·         the appropriate structure and approach has been used ·         coherent, logical development of principles/concepts for the intended audience ·         a range of methods of presentation have been used and technical language has been accurately used ·         communication has taken place in familiar and unfamiliar contexts ·         The communication is appropriate for familiar and unfamiliar audiences and appropriate media have been used.

Distinction Descriptors	Assessment Criteria for Distinction. The learner demonstrates that:	Met Y/N		Page No.	Assessor Comments
D1 Use critical reflection to evaluate own work and justify valid conclusions	·         conclusions have been arrived at through synthesis of ideas and have been justified ·         the validity of results has been evaluated using defined criteria ·         self-criticism of approach has taken place ·         realistic improvements have been proposed against defined characteristics for success
D2 Take responsibility for managing and organising activities	·         autonomy/independence has been demonstrated ·         substantial activities, projects or investigations have been planned, managed and organised ·         activities have been managed ·         the unforeseen has been accommodated ·         the importance of interdependence has been recognised and achieved
D3  Demonstrate convergent / lateral / creative thinking	·         ideas have been generated and decisions taken ·         self-evaluation has taken place ·         convergent and lateral thinking have been applied ·         problems have been solved ·         innovation and creative thought have been applied ·         receptiveness to new ideas is evident ·         effective thinking has taken place in unfamiliar contexts

	Assessor’s General Comments: Resubmission Status:     unnecessary      SMALL                 LARGE Please resubmit Sections indicated above to meet Assessment Criteria: Referral dropbox will open from  –  5th to 18th January 2017 Assessor’s Signature:……………………………………………………  Date: …………………………………… Print Name: Pratika Teyssedou
	Learner’s Comments: Signature:                                                                                                                           Date: Print Name:

Summative Feedback on this coursework will be given on 5th January 2017

Referral result declared –              31st January 2017

Unit 1 The Contemporary Hospitality Industry