Showing posts with label students. Show all posts
Showing posts with label students. Show all posts

Sunday, July 29, 2018

Unit 1: Business Environment Organization Purposes

Unit 1: Business Environment Organization Purposes

11-04-17 Maddox Smith 0 comment

Unit 1: Business Environment Organization Purposes

Unit Description

This is a Business Environment Organization Purposes Assignment in which we discuss organizational types, objectives, national and market environment.

Unit 1: Business Environment Organization PurposesIntroduction

The business environment is ever changing however key aspects never change. The diagram below shows the business environment. Organisations have to be aware of their competitors, the industry as a whole and the wider environment. All of these factors affect the running of organisations and need to be studied as a result.

LO1: Understand The Organisational Purposes of Businesses

Q1.1 Identify at least four different types of organisations that exist in the U.K.

Select two types of organisations from those identified and state their purposes.
A description of an organisation: An organisation can be defined as a social or business unit, which comprises of people working together to achieve a common objective or goal. This goal can be either driven by profit motive or non-profit motive. Organisation is managed through an organizational structure with people having different roles and responsibilities managing the operations of it (Nickels et al, 2011).
Identification of four different types of organisations in the U.K. This could include defining their legal structure;
Four different type of organisation in UK are:
  • Sole Traders: This type of business organisation is widespread in UK. It is mainly owned by a single person, decision making is quick in this type of organisation. Entire profit goes to the sole trader or owner of the organisation.
    • Legal Structure: this type is easy to setup with minimum paperwork required. The sole trader has the entire liability of the business i.e. he/she is responsible for all the debts and profits of the organisation. Sole trader within the framework of law has to prepare and produce an annual accounting return for the purpose of accounting to the Inland Revenue.
    • Purpose: Primary purpose of this type of organisation is to earn and maximize its profit out of the revenue earned. Through whatever services being offered a sole trader’s main motive is to earn maximum profit within the legal framework.
  • Partnership: In United Kingdom partnership is also a popular form of organisation. Partnership is forged between two to twenty partners. Thus with each partner in the business contributing to growth of the firm through his unique skill set or money investment. Impact of profit and loss is distributed across all the partners depending on their stake in the business.
    • Legal Structure: Partnerships between partners is setup through ‘Deed of Partnership’- a legal document which is made by the partners and witnessed by a solicitor. This deed legalise the entire partnership between all the partnership for example, their responsibility, profit sharing ratio etc.
    • Purpose: Purpose of partnership is to setup a business through a collective effort (or investment) where every partner get his share of profit (or loss) based on his stake in the organisation. This type of organisation helps in distributing the risk based on the investment made by each partner.
  • Companies: A company can be defined as an association or collection of individual which is owned by shareholders, who have authority to appoint the director of the company to run its operation.
    • Legal Structure: A company has to be registered through various documents at Companies House in Cardiff. These documents such as Memorandum and Articles of Association clearly identifies and sets the internal and external relationship within company.
    • Purpose: Purpose of the company is to offer a service or product to its customer along with ensuring that interest of all the shareholders remains safe.
  • Franchising: This type of organisation is focused on hiring out or licensing of the core business idea, product or service to another party (franchisee) after the franchisee pays a license fee and various other cost to get a permission to use that brand or service. KFC is a typical example of this model.
    • Legal Structure: Legality of this type of organisation is setup through formal agreement between Franchisor and Franchisee. Franchisee pays a specific amount of money for use of the brand, expertise and various other aspects related to the Franchisor.

Q1.2. Select an organisation of your choice and describe the extent to which this organisation meets the objectives of its stakeholders.

Unit 1: Business Environment Organization PurposesSelected Organisation: For this task selected organisation is Admiral Group plc. This organisation is a motor insurance company which has its head office located in Cardiff, Wales. Admiral group is also listed on the London Stock Exchange. With operations spread across 8 countries, Admiral group employs over 6600 people (Knight, 2010).
Stakeholder: A stakeholder can be defined as a person or an entity which has certain stake in a business organisation or a project. In case of a business organisations behaviour, stakeholders might not have interest in company’s day to day operations, however they are definitely impacted with company’s performance and growth. It can also be defined as a third party which has made significant investment or provided funds for the expansion of the company (Ramirez, 1999).
Unit 1: Business Environment Organization Purposes
Different stakeholders for Admiral group are as follows:
  • Admiral’s group board: Admiral’s group board comprises of all the executive positions which are responsible for company’s growth and operations. Various roles which are covered in the board are, Non-executive chairman, COO, CEO, Non-Executive Director, and CFO.
    • Objectives: Objective of this type of stakeholder is to ensure smoothness in the key decision making process, and efficient management of the company.
  • Employees: Admiral Group has approximately more than 6600 employee working across 8 countries. Employees can be categorised as internal stakeholders. In 2013 Admiral Group decided to distribute 1,500 GBP shares to its employees via its Employee Share Scheme, which in turn makes all its employee as shareholder as well.
    • Objectives: This type of stakeholder i.e. employees are important for an organisation, as they are the one who drive the growth and expansion of the company. Their main objective is to perform their designated responsibility and add to company’s overall efficiency and productivity.
  • Shareholders: Shareholders are one of the most important external stakeholders of the company. For Admiral Group shareholders have been a key component of its growth strategy. Shareholders invest in the company, and through investment received from the shareholders, company charts its growth path.
    • Objective: Main objective of shareholders is to gain profit from company’s growth. Thus more the company grows and expands, better is the profitability for the shareholders. Through board of directors shareholder are aware of company’s growth, and based on the situation from time to time, shareholders raise their voice of concern regarding any poor decision made by company’ board.
  • Subsidiaries: With more than 23 subsidiaries, Admiral Group has vast line of business spread across globe. These subsidiaries plays and important role in growth of company. Thus making them an important stakeholder in Admiral Group.
    • Objective: Subsidiaries are more of an internal stakeholders, however their prime objective is to deliver the services or the product with best operation efficiency as established by the parent group. These subsidiaries also have to ensure that they are profitable for the parent group.
Admiral Group’s effort to meet objectives of its different stakeholders is as follows:
  • Through its well-structured board of directors and corporate governance practises, Admiral Group has been actively ensuring that its board group’s objective of smooth decision making process and other important aspect are met without any delay or roadblock. That is why its board has complied with the code of conduct in all respect in 2012. With its comprehensive programmes of meeting and dialogue it has ensured that objective of efficient management is met properly.
  • Admiral group has been working relentlessly to ensure that all its subsidiaries are performing in sync with company’s core objective of diversification and maintaining profitability. Through its flexible management approach the core parent group has been handling its subsidiaries. It has also established a second layers of management in these subsidiaries to ensure that there is no inefficiency in decision making process.
  • For its shareholders, Admiral Group through its timely annual reports have been informing the shareholders about its growth. In 2013 it pain an interim dividend of 48.9 pence per share to its shareholders. Hence through dividends, profitability and timely communication Admiral Group has been meeting objectives of its shareholders.Order Now

Monday, July 23, 2018

The AIDA model

The AIDA modelThe AIDA model
The above figure shows the elements of the process.
The Schramm Model is the communication process that identifying the target audience and their reaction after they have watched an integrated promotional program. To be effective it is very important to understand it in order to attract many customers. To achieve this, firstly, must identify the target audience. Secondly, determine the objectives of communication. Then design, add content and structure what the message is, and lastly choose media to present it and collect feedback. For example the target audience for Orange Box are students, businesses, online retailers and families. The main target is students between 18-25 who are the group more in need after an academic year finished. Students are watching advertisements mostly from new media such as twitter and digital marketing by using smartphones and downloading apps. So that is a fact to focus. When the company reach the target, the target must to react positive
The AIDA model is a traditional response hierarchy marketing model that depicts four stages a
consumer goes through to purchase. The advertising techniques for Orange Box must include something
memorable like music and humour in order to stir up the This technique could reach the target easily. So an
advertisement firstly must grab the attention of the future by focus on brand awareness so the logo must be
 Secondly build and hold their interest by showing positive Thirdly create the desire, it is about what emotions the
has to motivate consumer and lastly persuade them to take action that means to buy the product. It could be a short sentence like go to Orange box website to learn more or an offer.
8.0 Conclusion:
To conclude, there are many traditional or innovative ways to introduce an organisation to the market for a second time by the usage of marketing communication campaign. Taking into consideration the quality of the brief, because the best briefs are brief.
Marketing Communications Brief for Orange Box Self Storage Ltd
  • Background of the Company and its industry
  • Orange Box is a self storage which is a private limited company established in 2004.
  • The business has one store located in Sunderland (SR4 6SJ) with two active directors and one active secretary.
  • Orange Box is specialises in all manners of storage with first-class facilities and in offering safety, quality, flexible solutions and 24 hours access.
  • Opening times are 8am-5pm on Monday to Friday. Saturday and Sunday is closed.
  • Main competitors include the Safestore self storage and Harkers Removers and Storers Limited.
  • The business operates within the storage industry.
  • Purpose
  • Built and improve personal relationship with the customer
  • Raise awareness
  • Differentiate the value of service
  • Increase sales
  • Aims and Objectives
  • Enhance reputation
  • Inform customers for the service offering
  • Provide self storage solutions for domestic and business customers in Sunderland and the surrounding area
  • Target Audience
  • Students (University of Sunderland)
  • Businesses
  • Online retailers
  • Families – Moving house
  • What has to be done
  • TV advert
  • Radio advert
  • Outdoor adverts (posters, billboard)
  • Social media advert
  • Must haves
  • A memorable picture or slogan
  • Good location
  • Provide the durable boxes
  • Unique service in advance for customers
  • Show the safety
  • Persuade the target audience
  • Must not haves
  • Give advantage to the competitors
  • Low attention
  • Unclear message
  • Budget
  • An assumption is about £12000. The budget cost is not clear, but we wish to be in its minimum.
  • Timescale
  • The campaign duration is for 12 months by starting from 10th of April 2017
  • Marketing Communication Tools
  • Blogs
  • TV advertise
  • Radio
  • Social Media
  • Posters
  • Billboard
  • Website
  • Leaflets
  • Vouchers/Discounts
  • The 5WH
  • What – Marketing Communications campaign for Orange Box Self Storage
  • Who – Targets are students, businesses, online retailers and families
  • When – From 10th of September 2017 for 12 months
  • Where – Targets are students, businesses, online retailers and families
  • Why – To gain the target audience
  • How – By providing the best quality service


World Wide Web Technology


World Wide Web Technology 2World Wide Web Technology 2
IntroductionThis is an individual assignment in which you will explore the use of data interchange between web servers and browsers, dynamic construction of page content, and API design, using PHP, JavaScript, XML, and JSON
Details of the weight of the assignment and due date are given in the course escription.
Please note: you may adapt the application to the review of anything you wish – within tasteful boundaries – but you should keep the basic schema the same.
For example, you could do reviews of guitars, microbreweries, running tracks, nightclubs, coffees, tv shows, shoes, games, chicken parmigiana or similar. Adjust table names and foreign keys appropriately.
Task Description
Introduction
Raccoon Reviews is a website that allows raccoon enthusiasts to connect over their shared interest.
Each raccoon has a dedicated page that shows a photo and a name, a list of reviews, and some form of average rating.
Users can submit new reviews of a raccoon, including their name, some review text, and a rating.
Database
A simple database with two tables contains data about raccoons, and their reviews.
The database has the following structure:
Raccoon(id, name, image_url)
Review(idraccoon_id, reviewer_name, review, rating)
Each record in the Raccoon table refers to a single raccoon, and each record in the Review table is a review of a single raccoon. Each Raccoon may have many reviews.
CRICOS Provider No. 00103D           ITECH3224 6224 Assignment 2 1420
Page 1 of 4
The assignment tasks are closely associated with the lab work of topics 7 to 10. Code and examples from lectures and labs should be a useful guide throughout this assignment. The assignment requires a number of files and a report to be produced. The report should respond to written tasks that are included below.
Initial Task
Create the database using your MySQL skills. You will need at least 4 raccoons, with at least 2 reviews each.
You may normalize the database if you wish, to include a dedicated “reviewer” table.
Invent your own data – name raccoons after your family, favourite bands, explorers, movie characters, or mythological figures, for example.
Use appropriate data types – in particular Review.review should be a TEXT field to allow long entries.
Review.rating is an integer value from 1 to 5 inclusive, where 5 indicates that this is an amazing raccoon.
Submit your SQL file as part of your assignment.
XML and JSON markup
Mark up the complete data using XML tags and save it as an .xml file. Check that the file is well- formed and report the method used. Draw a diagram showing the structure of the DOM tree associated with the .xml file, using data from any ONE record. Include the root element, node types, elements and attributes.
Similarly, mark up the complete data using JSON and save it as a .json file. Check that it is valid JSON and report the method used to validate.
Submit both files as part of your assignment.
Back-end API
Create a RESTful XML or JSON API (your choice), implementing, at minimum, the following functionality.
Use the HTTP method specified in parentheses:
  • List all raccoons (GET)
  • Should return raccoon id, name and image_url for all raccoons, without reviews
  • Use an optional querystring/GET parameter to allow sorting by name & average rating
  • Retrieve all details for a single raccoon (GET)
  • including reviews
  • Create a new review/rating (POST)
  • Delete a review/rating (DELETE)
  • Update an existing review/rating (PUT)
Follow HATEOAS (Hypermedia as the Engine of Application State) practices. Include a note in your report about how you have followed HATEOAS.
Under Apache, this step will require configuring a .htaccess file to allow using clean URLs under the api folder (without a .php extension)
Front-end
Create an HTML/CSS/JS page which uses JavaScript, the DOM and your back-end API to:
  • Display a menu of all raccoons. Allow sorting the menu by name and rating
  • Display an individual raccoon’s details when the menu item is selected, including the image and the average rating
CRICOS Provider No. 00103D           ITECH3224 6224 Assignment 2 1420
Page 2 of 4
  • Allow the user to submit a new review/ranking, which will be displayed immediately in the review list, and upon which the raccoon’s average will be updated from the server
  • Periodically (every 30 seconds), poll the details for the current raccoon and display any new reviews
Note: This task may require finding images to use. Consider using Wikimedia Commons to find images with permissive licenses.
All functionality should be implemented using JavaScript, the DOM and the API, without reloading/refreshing the browser page.
Bonus task (Optional!)
Derive your averaging and sorting code based on the approach listed here:
Additional task for ITECH6224 students
On the topic of “Session hijacking and session fixation” identify four (4) relevant, independent resources. Use these resources to write an essay discussing the topic in your own words.
Take care to cite appropriately. Word count should be 450-550 words (excluding references)Report contents
  1. The theme of the review site (eg. Raccoon Review)
  1. Statement of completion
  1. DOM diagram
  1. Essay task (ITECH6224 only)
  1. Give details of any assistance received (apart from teaching staff).
Further details
Refer to the Course Description for details of submission to Moodle, late assignments, extensions, special consideration, plagiarism, student support, presentation of academic work and adopted reference style.
Submission
All files should be zipped and uploaded to Moodle by the due date and time.
CRICOS Provider No. 00103D           ITECH3224 6224 Assignment 2 1420
Page 3 of 4
ITECH3224/6224 World Wide Web Technology 2
Faculty of Science
Assignment 2Marking Guide    
Name  IDMarker
         
Criterion    MaximumObtained
    
.sql file – requirements satisfied 1 
        
.xml file     2 
 Accurate    1  
 Well-formed    1  
       
.json file    2 
 Accurate    1  
 Syntactically valid 1  
       
Back-end API    6 
–   Clean RESTful (resource-based) design, uses HATEOAS approach 1  
–   List & Details (1), New review/rating (1), Delete (1), Update (1) 4  
–   Sort based on query parameter 1  
    
Front-end (Must use API to construct) 4 
 Menu    1  
 Details, including image 1  
–   Submit a new review/ranking, including list and average update 1  
 Automatic update 1  
    
Written task (ITECH6224 only) 5 
 Content    3  
–   Adherence to academic standards 2  
       
Report contents    2 
–   Theme and statements of completion/acknowledgements. Document standards. 1  
 DOM diagram    1  
        
Bonus!     2 
–   Sort using Bayesian confidence 2  
       
Quality of code:    3 
–   Modularity – file and code structure. Not monolithic. 1  
 Indentation/layout, naming scheme 1  
 Use of comments, including quality and accuracy. Comments do not simply narrate code1 
  but illuminate intent and design decisions.    
         
Totals        
 ITECH3224    20  
 ITECH6224    25  
Final Mark (scaled, correct to 1 decimal place. Maximum of 20 marks) 20