Produce A Specification For the Agreed Project

Produce A Specification For the Agreed Project

10-11-17 Maddox Smith 0 comment

---

1.3 Produce a Specification for the Agreed Project

SHORTLY

PROJECT SPECIFICATION

Introduction

There are thousands of songs, albums, and artists on BandCamp’s website, each of which placed there with the idea that every person in the world, who is pleased by the art will be able to reach for it. Since it was founded in 2007 (by Ethan Diamond, Shawn Grunberger, Joe Holt, and Neal Tucker) Bandcamp.com have had the privilege to serve as a platform for distribution and advertising for many talented artists, and is planning to continue doing so for many years to come.

According to RankWatch (2016), each search engine uses different mathematical algorithms for gathering search results. These algorithms are primarily very complex, which leads to even more difficult implementation of the projects. Here is where Elasticsearch comes in. Elasticsearch is a scalable full-text search and analytics open-source engine. It enables search, storage, and analysis of big volumes of data very quick and in real time. Some examples of what it can do are provided by Elastic.co (2017):

• Online web stores, where clients are allowed to search for products or services. Elasticsearch can store the entire catalogue of the store, and enables users to search, when also autocompletes suggestions for them.
• Price alerting platforms where users are enabled to specify rules like “I am interested in this product/service, and I want to be notified if the price of this product/service drops to £N”. Elasticsearch can use its reverse-search capability to identify movements in the prices and match them with users’ specifications.

Elasticsearch can be used to search all kind of documents!

Basic Concepts:

Near Realtime (NRT) Engine: There is a slight latency from the times a document is being indexed to the time it becomes searchable by the engine.

Cluster: According to Elastic.co (2017), a cluster is “a collection of one or more nodes (servers) that together hold the entire data and provide federated indexing and search capabilities across all nodes.

Node: A server which is part of the cluster, stores data and participates in clusters operations.

Index: A set of documents with similar characteristics.

Elasticsearch is a good choice of a third-party open source software. It makes the implementation of the solution much easier, and can also be integrated within the existing platform.

The Problem

The problem is to research and understand how and why Elasticsearch works, and learn how it can be applied within the existing platform of Bandcamp.com. Following that, a solution needs to be developed using the information gathered through the research.

The research will most likely result in us, identifying more than one possible way of engineering the solution. It is expected each possibility to be analysed and evaluated, followed by a decision on which of the discovered tools and practices will be used for the development.

During the development sprints, variety of choices will appear. Again, the options will be evaluated and decisions will be taken during the development process about how to continue with the solution. Documentation will describe each step of the process and a separate document will be created, storing all identified possible improvements.

Objectives & Methods

All objectives are distributed between three sprints. Generally, the objectives in each sprint are on dependant on each other, however if there are dependencies they will be detailed below. Not having dependencies between objectives allows the development team to work on multiple objectives simultaneously.

Sprint One

1Research different third-party engines

2 Research existing solutions to similar problems

3 Research Elasticsearch

4 Get familiar with concepts & technical jargon

5 Select suitable hardware to use

Sprint Two

1 Install Elasticsearch on the hardware

2 Install other necessities

3 Get familiar with Elasticsearch operations

4 Research similar solution in a more advanced perspective

Sprint Three

1 Test + Documentation

2 Maintenance

3 Identify possible further improvements

Provisional Timetable

Resources

I intend to use the following hardware

• Home PC (Skylake Build, Intel i5 6600K Unlocked, 16GB DDR4 2133MHz, 4GB GTX 960 Overclocked) running Windows 10 Pro Creators Update + Linux Ubuntu 16.04 LTS

• Laptop Toshiba Satellite Pro C50 – A – 1EO running Windows 10 Pro Creators Update

Both the personal PC and laptop are full-time available and have internet, the transfer of files will be easy and backups will always be up to date. Still, it is not yet certain if the use of the home pc will be necessary.

Produce A Specification For the Agreed Project

The AIDA model

The AIDA model

The above figure shows the elements of the process.

The Schramm Model is the communication process that identifying the target audience and their reaction after they have watched an integrated promotional program. To be effective it is very important to understand it in order to attract many customers. To achieve this, firstly, must identify the target audience. Secondly, determine the objectives of communication. Then design, add content and structure what the message is, and lastly choose media to present it and collect feedback. For example the target audience for Orange Box are students, businesses, online retailers and families. The main target is students between 18-25 who are the group more in need after an academic year finished. Students are watching advertisements mostly from new media such as twitter and digital marketing by using smartphones and downloading apps. So that is a fact to focus. When the company reach the target, the target must to react positive

The AIDA model is a traditional response hierarchy marketing model that depicts four stages a

consumer goes through to purchase. The advertising techniques for Orange Box must include something

memorable like music and humour in order to stir up the . This technique could reach the target easily. So an

advertisement firstly must grab the attention of the future r by focus on brand awareness so the logo must be

 Secondly build and hold their interest by showing positive . Thirdly create the desire, it is about what emotions the

has to motivate consumer and lastly persuade them to take action that means to buy the product. It could be a short sentence like go to Orange box website to learn more or an offer.

8.0 Conclusion:

To conclude, there are many traditional or innovative ways to introduce an organisation to the market for a second time by the usage of marketing communication campaign. Taking into consideration the quality of the brief, because the best briefs are brief.

Marketing Communications Brief for Orange Box Self Storage Ltd

• Background of the Company and its industry

• Orange Box is a self storage which is a private limited company established in 2004.

• The business has one store located in Sunderland (SR4 6SJ) with two active directors and one active secretary.

• Orange Box is specialises in all manners of storage with first-class facilities and in offering safety, quality, flexible solutions and 24 hours access.

• Opening times are 8am-5pm on Monday to Friday. Saturday and Sunday is closed.

• Main competitors include the Safestore self storage and Harkers Removers and Storers Limited.

• The business operates within the storage industry.

• Purpose

• Built and improve personal relationship with the customer

• Raise awareness

• Differentiate the value of service

• Increase sales

• Aims and Objectives

• Enhance reputation

• Inform customers for the service offering

• Provide self storage solutions for domestic and business customers in Sunderland and the surrounding area

• Target Audience

• Students (University of Sunderland)

• Businesses

• Online retailers

• Families – Moving house

• What has to be done

• TV advert

• Radio advert

• Outdoor adverts (posters, billboard)

• Social media advert

• Must haves

• A memorable picture or slogan

• Good location

• Provide the durable boxes

• Unique service in advance for customers

• Show the safety

• Persuade the target audience

• Must not haves

• Give advantage to the competitors

• Low attention

• Unclear message

• Budget

• An assumption is about £12000. The budget cost is not clear, but we wish to be in its minimum.

• Timescale

• The campaign duration is for 12 months by starting from 10th of April 2017

• Marketing Communication Tools

• Blogs

• TV advertise

• Radio

• Social Media

• Posters

• Billboard

• Website

• Leaflets

• Vouchers/Discounts

• The 5WH
• What – Marketing Communications campaign for Orange Box Self Storage

• Who – Targets are students, businesses, online retailers and families

• When – From 10th of September 2017 for 12 months

• Where – Targets are students, businesses, online retailers and families

• Why – To gain the target audience

• How – By providing the best quality service

The AIDA model