Unit 1 The Travel And Tourism Sector

Module Booklet

Qualification	Pearson BTEC (HND) Travel and Tourism Management
Unit 1	The Travel and Tourism Sector
Unit level	4
Unit code	A/601/1740
Module type	Core
Module Credit:	15
Block Start Date	05 June 2017
Issue date	05 June 2017
Assignment submission date	13 August 2017
Lecture and formative assessment	10 Weeks
Guided Learning Hours	60
Module Leader	Mr George Muwonge

Introduction

This unit will provide learners with an understanding of the global environment within which the travel and tourism sectoroperates. The unit examines the historical evolution of tourism, the current structure of the tourism sector, the external influences on tourism and the impact tourism has on host communities and the environment.

Learners will also undertake an investigation of international and national policies and assess their influence on the tourism sector. The effects of political change on the sector’s operation will also be examined.

Aim:

This unit enables learners to gain understanding of the travel and tourism sector, the influence of government, the effects of supply and demand, and the impacts of tourism.

Key Objectives:

Understand the history and structure of the travel and tourism sector

Understand the influence of local and national governments and international agencies on the travel and tourism sector

Understand the effects of supply and demand on the travel and tourism sector

Understand the impacts of tourism.

Learning outcomes and assessment criteria:

On successful completion of this unit a learner will:

LO1 Understand the history and structure of the travel and tourism sector

1.1 Explain key historical developments in the travel and tourism sector

1.2 Explain the structure of the travel and tourism sector

LO2 Understand the influence of local and national governments and international agencies on the travel and tourism sector

2.1 Analyse the function of government, government-sponsored bodies and international agencies in travel and tourism

2.2 Explain how local and national economic policy influences the success of the travel and tourism sector

2.3 Discuss the implications of political change on the travel and tourism sector in different countries

LO3 Understand the effects of supply and demand on the travel and tourism sector

3.1 Explain factors affecting tourism demand

3.2 Explain how supply has changed to meet the effects of demand

LO4 Understand the impacts of tourism

4.1 Evaluate the main positive and negative economic, environmental and social impacts of tourism

4.2 Explain strategies that can be used to minimise the negative impacts while maximising the positive impacts

Unit content:

LO1 Understand the history and structure of the travel and tourism sector

History: pilgrimages, the grand tours, post-industrial revolution, post war, current; factors facilitating growth e.g. technology, time, money, freedom of movement, infrastructure, social conditions; possible future developments e.g. sustainability

Travel and tourism sector: travel services; tourism services; conferences and events; visitor attractions; accommodation services; passenger transport; relationships and links, private, public and voluntary sectors

LO2 Understand the influence of local and national governments and international agencies on the travel and tourism sector

Influence: direct, indirect; economic policy, political change, planning to minimise negative effects of tourism

Government: levels e.g. local, regional, national, European Union; Government sponsored bodies, regional tourist boards; functions, interrelationships

International agencies: agencies e.g. United Nations, World Tourism Organisation, World Travel and Tourism Council, International Civil Aviation Organisation, International Air Transport Association; functions, interrelationships with governments

LO3 Understand the effects of supply and demand on the travel and tourism sector

Demand: demographics; technological; emerging economies; political stability; changing work patterns and workforce; environmentalism; globalisation; macro-economic e.g. influence of currency exchange rates, interest rates, inflation, level of disposable income

Supply: provision e.g. accommodation, tour operators, quality, service, types of products, seasonality, technology intermediaries, sustainability

LO4 Understand the impacts of tourism

Positive: economic e.g. direct and indirect income, direct and indirect employment, multiplier effects, contribution to gross national product, influence on the growth of other sectors within the economy, generation of foreign exchange and government revenues; environmental e.g. conservation and enhancement of natural areas, historic and cultural sites, infrastructure improvement, increasing environmental awareness by tourists and host communities; social e.g. conservation/preservation of cultural heritage, cross cultural exchange and education

Negative: economic e.g. leakage, inflation, seasonality, overdependence; environmental e.g. pollution, damage to natural and built environment, wildlife, water overuse, waste disposal; social e.g. loss of amenity to host community, overcrowding, commercialisation of culture, reinforcement of stereotypes, loss of authenticity, rise in crime

Scheme of work

Accrediting Body: Pearson BTEC

Course: BTEC HND IN Travel and Tourism Management

Unit: 1 – THE TRAVEL AND TOURISM SECTOR

Wk		Lecture Schedule	Outcome of session	Activity/seminar and formative assessment	Resources
1	AM	Introduction to The Travel and Tourism Sector	Introductions, awareness of the awarding body, assessment criteria and the mode of assessment. Understanding general facts about the T &T sector.	Reading and answering quiz questions with key facts about the T&T industry in the UK and worldwide. Writing/ discussing definitions of types of travel and reasons people travel.	Text books/ journals
1	PM	Facts, date, numbers about T &T and how to support the T & T industry	Discuss and explain general facts/ dates and numbers about the sector in the UK and Worldwide. Give introductory in the class on the T& T sector.	Lectures, reading and discussing fund allocation to T&T sector.	Text books/journals
2	AM	History of the T&T Sector	Understand the key historical developments of the travel and tourism industry.	Class discussion Class lecture and quizzes, reading comprehension Lecture early history.	Website Text books/ journals , website
2	PM	Structure of the T& T industry with all the various organisations involved	Understand key components of the T & T sector and how they are interrelated. Research some of the structural elements of a T&T organisations and present findings.	Lecture and class quiz on structure of the T&T sector. Labelling diagrams. Researching different tourism organisations in the class. 1 hour workshop	Text books / journals, Internet websites
3	AM	Government: levels eg local, regional, national, European Union; Government sponsored bodies, regional tourist boards; functions, interrelationships	Understand the function of government, Government sponsored bodies	Read, discuss and communicate effectively in role plays, to decide on the role of government 1 hour workshop addressing 2.1	Text books/ journals, Internet websites
3	PM	Influence: direct, indirect; economic policy, political change, planning to minimise negative effects of tourism	Understand how local and national economic policy influences the success of the T&T sector. Understand how political change influence the T&T sector.	Discuss the issues related to the influence of local and national government after listening to a lecture 1 hour workshop addressing 2.2	Textbooks / journals, Internet websites
4	AM	International agencies: agencies eg United Nations, World Tourism Organisation, World Travel and Tourism Council, International Civil Aviation Organisation, International Air Transport Association; functions, interrelationships with governments	Understand the function of International agencies in travel and tourism	Compare the function of international agencies in travel and tourism listening to a lecture Presentations 1 hour workshop addressing 2.1	Textbooks/ journals, Internet websites
4	PM	The implications of political change on the travel and tourism sector in different countries	Understand the implications of political change on the travel and tourism sector in different countries	Group discussion and presentation, 1 hour workshop addressing 2.3	Textbooks/ journals, newspaper articles, Internet websites
5	AM	Tourism Demand	Understand factors affecting tourism demand	Reading different Travel and tourism magazines 1 hour workshop addressing 3.1	Text books/journals, Internet websites
	PM	Tourism Supply The relationship between demand, and supply	Understand how supply has changed to meet the effects of demand	Lecture and reading of text book, discuss the issues 1 hour workshop addressing 3.2	Textbooks /journals, Internet websites
6	AM	The positive and negative impacts of tourism	Understand the positive and negative economic, environmental, and social impacts of the tourism	Case studies, group discussion on the impacts of tourism 1 hour workshop addressing 4.1	Textbooks/ journals, Internet websites
	PM	The positive and negative impacts of tourism	Understand the positive and negative economic, environmental, and social impacts of the tourism	Case studies, group discussion on the impacts of tourism 1 hour workshop addressing 4.1
7	AM	Strategies that can be used to minimise the negative impacts while maximising the positive impacts	Be able to explain strategies that can be used to minimise the negative impacts while maximising the positive impacts	Case studies impact of tourism and strategies to minimise the negative impacts while maximising the positive impacts Discussion and reflective feedback, Question and answer 1 hour workshop addressing 4.2	Textbooks/ journals, Internet websites,
	Pm	Oral presentation	Presentation task 2.1 and 2.2
8	AM	Oral presentation	Presentation task 2.1 and 2.2
8	PM	Revision	Revision addressing 1.1, 1.2, 3.1, 3.2, 4.1 and 4.2		Assignment brief
9		Assignment support			Assignment brief
10		Assignment support and submission

Assessment:

The module will be assessed meeting all the LO as specified by the awarding body, Pearson BTEC.

Please read the instructions carefully while addressing the tasks specified.

Contribution: 100% of the module

Outline Details: Details enclosed in the assignment brief

ASSIGNMENT BRIEF

Unit Number and title	1 Travel and Tourism Sector
Qualification	BTEC HND Travel and Tourism Management (Level 4)
Start Date	05/06/2017
Issue date:	05/06/2017
Deadline/ Hand-in	13/08/2017 (23:59)
Assessor

Purpose of the assignment:

This unit enables learners to gain understanding of the travel and tourism sector, the influence of government, the effects of supply and demand, and the impacts of tourism.

TASK 1 to TASK 4: You are required to follow the instructions as specified towards each task and support with a research by using supportive materials like books, websites, etc., and give a feedback on the findings by relating your arguments to the relevant TUI Group as specified towards each task:

TUI Group is the world’s leading tourism business. TUI Group broad portfolio consist of tour operators, 1,600 travel agencies and leading online portals, five tour operator airlines with approximately 150 aircraft, over 300 hotels with 214,000 beds, 14 cruise liners and incoming agencies in all major holiday destinations around the globe. The group provide over 30 million customers with holiday experience in 180 regions. In financial year 2015/16, the TUI Group had 67,000 employees and turnover of around 17.2 billion euros.

LO1. Understand the history and structure of the travel and tourism sector

TASK 1 (LO1, AC1.1, 1.2, M1, M2, M3, D1, D2, D3)

Eco-consultant is recruiting tour guide officers, project officer and executive officers for TUI Group. You have been shortlisted and invited to an interview for the position of project officer. A key part of the selection criteria is to demonstrate a good understanding of the history and structure of the travel and tourism sector. You will be making a poster presentation on the historical developments in the travel and tourism sector. Your poster should include a timeline chart showing key historical developments. You should also create a leaflet to explain the structure of the travel and tourism sector. You need to carry out research using supportive materials like books, websites, journals etc. and should be correctly referenced.

Your poster presentations should address 1.1 and a leaflet for 1.2:

1.1 – Explain key historical developments in the travel and tourism sector

1.2 – Explain the structure of the travel and tourism sector.

TASK 2 (LO2, AC2.1, 2.2, 2.3, M1, M2, M3, D1, D2, D3)

You have been employed as a Project officer in TUI Group in the United Kingdom; you are planning for the new events to promote TUI Group tourism Businesses in China. TUI Group is looking at expanding its operations in the Chinese market focusing mainly on leisure and business tourists. You are attending a conference as a Project officer to give a presentation on the function of government, government sponsored bodies and international agency in travel and tourism sector, and how local and national economic policy influences the success of the travel and tourism sector in the UK. Your research assistant has brought the following articles which he thinks may be helpful in your preparation.

(Article 1) London welcomes new visitor visas for Chinese tourists

Starting in 2016, new visitor visas for tourists from China will be valid in the UK for 2 years, which is 4 times the usual 6 month limit for standard visitor visas. There are also plans to introduce a new 10 year multiple entry visit visa for Chinese tourists at no extra cost.

The economic benefits for London’s tourism economy are expected to be significant. Over the past five years (2009-2014), the number of Chinese visitors coming to London has risen by 112 per cent. Spending over the same period has risen by 167 per cent and forecasts for the next 8 years from Oxford Economics anticipate additional growth of 77 per cent.

The national picture is also positive. Chinese tourists currently contribute £500 million annually to the UK economy with record numbers visiting the UK to make the most of all the retail opportunities and visitor attractions on offer – up 35% between April and June this year compared to the same period in 2014, according to latest figures from VisitBritain.

Prime Minister David Cameron said: “China is becoming one of our fastest-growing tourism markets so making it easier and more convenient for Chinese visitors to come to the UK is extremely important. That is why the announcement I’m making today is great news for our tourism industry and great news for the British economy enabling us to maximise Chinese spending power even further. It will mean that the UK has the best offer in Europe for Chinese tourists and will build on our already strong people to people links, strengthening UK-China relations further”

Gordon Innes, CEO of London & Partners, the Mayor’s official promotional company for London which runs VisitLondon.com said: “This is fantastic news for London and its Chinese visitors, who are already coming to the capital in record numbers and spending more than ever. Our visitor offering for the Chinese market spans a range of hospitality services and user-friendly tools for Chinese visitors to get the most out of their visit, from impeccable feng shui to congee at breakfast, Chinese-speaking staff, China Union Pay facilities, translated audio guides and much more. London & Partners is working closely with partners across the industry to promote the capital to Chinese tourists and develop initiatives to boost the numbers of visitors coming to London from China in the future.” You can follow this article by visiting:

Article 2 Record number of Chinese tourists flocking to London after Brexit sparks plunge in the pound

The plunge in the pound after the Referendum vote and a simpler visa system have helped send flight bookings from China soaring

The number of Chinese flight bookings is up 81 per cent compared with January 2016, with most planning trips in the run-up to the start of the Year of the Rooster on 28 January 2017.

For the first three months of 2017, bookings are already 43 per cent ahead of last year according to the data from specialist travel analysts ForwardKeys.

Tourism chiefs point to the opening of new hotels, such as the five star Great Scotland Yard Hotel and the huge budget hotel at the Trocadero on Piccadilly Circus, as well as events marking the 125th anniversary of the publication of the first Sherlock Holmes story and the Pink Floyd “blockbuster” exhibition at the V&A as reasons to hope that London will retain its status as the world’s most visited city by overseas travellers in 2017.

They are particularly delighted with the jump in Chinese bookings after years of careful courting of tour operators in the world’s most populous country, who have traditionally favoured Paris over the London.

Jo Leslie, who runs the Great Chinese Welcome Programme for the Government agency VisitBritain, said: ”Chinese tourists in London spend twice as long as they do in mainland Europe, spend twice as much money and the numbers are growing at twice the rate.”

London is 11 per cent cheaper this year for Chinese visitors following the slump in the value of the pound against the Yuan in the wake of the shock referendum result.

A major overhaul of the visa application process, including extending the life of visas from six months to two years and the opening of new application centres, has also encouraged visits from China.

You also have to present a summary of an article for publication in Travel and Tourism magazine discussing the implications of political change on the travel and tourism sector for example with reference to China and United Kingdom. You can also select different countries experiencing political change.

You need to carry out a research to support your findings by using supportive materials like books, websites, etc., and give a feedback addressing 2.1, 2.2, and 2.3.

LO 2. Understand the influence of local and national governments and international agencies on the travel and tourism sector

2.1 – Provide a power point presentation analysing the function of government, government sponsored bodies and international agencies in travel and tourism. Please use specific and relevant examples.

2.2- Make a power point presentation explaining how local and national economic policy influences the success of the travel and tourism sector. Please provide examples from specific local and national economic policies.

Your assessor may provide an observation record to confirm whether this has been achieved.

2.3- Draft an article for publication in Travel and tourism magazine discussing the implications of political change on the travel and tourism sector in different countries. You need to include at least two countries. (Approx. 500 words)

TASK 3 (LO3, AC3.1, 3.2, 3.3, M1, M2, M3, D1, D2, D3)

In this task, you are part of the product development team at TUI Group one of the leading tour operators in the world. There has been concern about the challenging competitive environment faced by the tour operator’s industry. You are to produce an information pack that could be given to a new manager who has recently joined TUI Group product development team. In your pack, you must explain factors affecting tourism demand in the travel and tourism sector and how supply has changed at TUI Group to meet the effects of demand. Carry out research using supportive materials like books, websites, etc., and give a feedback of the findings addressing P3.1, and P3.2 and submit a written management report. (Approx., 800 words)

LO 3. Understand the effects of supply and demand on the travel and tourism sector

3.1- Explain factors affecting tourism demand

3.2- Explain how supply has changed at TUI Group to meet the effects of demand

TASK 4 (LO1, AC4.1, 4.2, M1, M2, M3, D1, D2, D3)

You have been further asked by your manager at TUI Group to carry out a detailed research into the impact of TUI Group products in any two of the following tourist destinations: Spain, Greece, Turkey, Thailand, and Egypt; the strategies that can be used to minimise the negative impacts while maximising the positive impacts at the tourist destinations. You will need to submit a written management report by using supportive materials like books, websites, etc., and give a feedback addressing P4.1, and P4.2. (Approx. 800 words).

LO 4. Understand the impacts of tourism

4.1 – Evaluate the main positive and negative economic, environmental and social impacts of tourism with reference to TUI Group businesses

4.2 – Explain strategies that can be used to minimise the negative impacts while maximising the positive impacts for example on TUI Group businesses.

Assignment Guidelines:

Use a standard report structure where requested, Word-process the report and use Normal script of a proper font size 12. Produce evidence as specified for each task. Complete the title page
It should be uploaded on E-Learning platform before the deadline. Assignments submitted after the deadline will not be accepted unless mitigating circumstances supported by valid evidence.
Collusion and Plagiarism must be avoided.
Start each answer on a new page and pages should be numbered. Highlight each question clearly.
Your research should be referenced using the Harvard referencing system.
In order to pass you need to address all the learning outcomes and associated assessment criteria for a pass.
In order to get a merit you need to first pass and then address the characteristics of M1, M2,M3
In order to get a Distinction you need to first pass, address all the merit characteristics and then address the characteristics of D1, D2 and D3.

Plagiarism:

Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below:

Plagiarism is presenting someone’s work as your own. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)

Commonly use command words

Analyse	These tasks require you to explore the different aspects of an issue, considering the relative significance of each. You would normally need to explore causal relationships, examining how an action will lead to a particular reaction. This type of task would not normally require you to make judgements, but rather to drill down into an issue, exploring relationships in depth.
Assess	This requires you to weigh up the positive and negative aspects of something. Alternatively, it might require you to explore the important and unimportant aspects of an argument. You should build these strands into a balanced argument before reaching a final balanced conclusion.
Compare	Identify similarities and differences between two or more factors
Critically analyse	This is when you have to explore the strengths and weaknesses of the ideas of a theorist or claims made by a professional body before reaching a final, balanced conclusion. You would normally begin by presenting the initial idea and arguments in favour of it, before introducing contradictory arguments. When you present the arguments, you should present their relative merits (e.g. their strengths and weaknesses) before summarising your arguments and reaching a final conclusion.
Discuss	Consider different aspects of a theme or topic, how they interrelate, and the extent to which they are important.
Evaluate	This type of question will require you to give an opinion on an issue, which you should support with relevant evidence. You should ensure that your response provides a balanced view of the issue, exploring points for and against your argument. This should lead to an overall conclusion where you summarise your main arguments and explain how you have come to your final decision.
Explain	To give an account of the purposes or reasons
Justify	Learners give reasons or evidence to: ● support an opinion ● prove something is right or reasonable.

Assessment criteria for a pass
Learning Outcome	Assessment Criteria	In this assessment you will have the opportunity to present evidence that shows you are able to:	Task Number
LO 1: Understand the history and structure of the travel and tourism sector	1.1	Explain key historical developments in the travel and tourism sector.	1
	1.2	Explain the structure of the travel and tourism sector.	1
LO2 : Understand the influence of local and national governments and international agencies on the travel and tourism sector	2.1	Analyse the function of government, government sponsored bodies and international agencies in travel and tourism	2
	2.2	Explain how local and national economic policy influences the success of the travel and tourism sector	2
	2.3	Discuss the implications of political change on the travel and tourism sector in different countries	2
LO3: Understand the effects of supply and demand on the travel and tourism sector	3.1	Explain factors affecting tourism demand	3
	3.2	Explain how supply has changed to meet the effects of demand	3
LO 4: Understand the impacts of tourism	4.1	Evaluate the main positive and negative economic, environmental and social impacts of tourism	4
LO 4: Understand the impacts of tourism	4.2	Explain strategies that can be used to minimise the negative impacts while maximising the positive impacts	4

Guidance in addition to the Pass criteria’s, this assignment gives you the opportunity to submit evidence in order to achieve the following Merit and Distinction grades.

Merit Description:
M1. Identify and apply strategies to find appropriate solutions.	. Effective judgments have been made.	To achieve M1, you will make effective judgements (4.1) and an effective approach to study with good research skills being used across the written management report on the impacts of tourism with reference to the case study TUI Group (4.1).
	. An effective approach to study and research has been used.
M2. Select/ design and apply appropriate methods/ techniques.	. A range of sources of information used.	To achieve M2 you will have used a range of sources information evidenced and correctly referenced in your poster, leaflet, power point presentation, draft articles and management report.
M3. Present and communicate appropriate findings.	. Appropriate structure and approach has been used.	To achieve M3 the work you present should be appropriate and the presentation and communication of tasks 1 to 4 should be appropriately structured addressing the Learning outcomes as specified with appropriate findings with special reference to the travel and tourism sector and a range of methods of presentation has been used across the assignment with reference to the case study TUI Group.
	. A range of methods of presentation has been used. . Logical and coherent arguments made.
Distinction Description:
D1. Use critical reflection to evaluate own work and justify valid conclusion.	.Evaluation has taken place using defined criteria	To achieve D1 you would have addressed the criteria with valid conclusions, justifying improvements and characteristics of success towards understanding different perspectives of tourism in any of (2.1, 2.3, 4.1, 4.2)
	Synthesis has been used to generate and justify valid conclusion
D2. Take responsibility for managing and organising activities.	. Autonomy/independence demonstrated.	To achieve D2 you will have demonstrated autonomy across your assignment, with effective independent research and met the deadlines to submit all the tasks and achieve the unit assessment criteria.
D3.Demonstrate convergent, lateral and creative thinking	. Ideas generate and decisions taken	To achieve D3, your work would need to demonstrate new ideas or suggestions for the improvement on the impacts of tourism (4.1) and strategies to minimise negative impacts while maximising positive impacts (4.2) and your research shows creative thinking and receptiveness to new ideas making it look different and creative.
	. Receptiveness to new ideas has demonstrated.

Evidence checklist	Summary of evidence required by student	Evidence presented
Task 1	Poster Presentations, leaflet
Task 2	Observation record, PowerPoint slides or presentation notes, draft magazine article
Task 3	Written management report
Task 4	Written management report

Achievement Summary

The Following Sections to be completed by the assessor:

Qualification		HND Travel and Tourism Management			Assessor name
Unit Number and title		Unit 1: Travel and Tourism Sector			Student name

Criteria Reference	To achieve the criteria the evidence must show that the student is able to:					Achieved? (tick)
1.1	Explain key historical developments in the travel and tourism sector.
1.2	Explain the structure of the travel and tourism sector.
2.1	Analyse the function of government, government sponsored bodies and international agencies in travel and tourism
2.2	Explain how local and national economic policy influences the success of the travel and tourism sector
2.3	Discuss the implications of political change on the travel and tourism sector in different countries
3.1	Explain factors affecting tourism demand
3.2	Explain how supply has changed to meet the effects of demand
4.1	Evaluate the main positive and negative economic, environmental and social impacts of tourism
4.2	Explain strategies that can be used to minimise the negative impacts while maximising the positive impacts
Higher Grade achievements (where applicable)
Grade descriptor			Achieved? (tick)	Grade descriptor		Achieved? (tick)
M1: Identify and apply strategies to find appropriate solutions				D1: Use critical reflection to evaluate own work and justify valid conclusions
M2: Select / design and apply appropriate methods / techniques				D2: Take responsibility for managing and organising activities
M3: Present and communicate appropriate findings				D3: Demonstrate convergent/lateral/creative thinking

Unit 1 The Travel And Tourism Sector

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Tuesday, July 24, 2018